Formulas > Celebrity Color > Lana Del Rey’s Timeless Brunette
Last updated: February 05, 2024

Lana Del Rey’s Timeless Brunette

Lana Del Rey 66th Grammys Brunette Hair Color
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  • Formula A: (Hairline)

    Schwarzkopf Professional® IGORA® Vibrance 7-0 + 7-1 + 6-Volume IGORA Vibrance Activator Gel (1:1:1)

  • Formula B: (Base)

    IGORA Vibrance 5-0 (30g) + 6-12 (15g) + 6-Volume IGORA Vibrance Activator Gel (45g)

  • Formula C: (All-over Gloss)

    IGORA Vibrance 0-00 + 6-Volume IGORA Vibrance Activator Gel (1:1)

Photo courtesy of Olaplex

Cult favorite singer-songwriter Lana Del Rey graced the 66th Grammy Awards with a trending “French girl” brunette hair color by celebrity colorist Jacob Schwartz (@jacobschwartzhair). At first glance the seemingly all-over color embodies a timeless brunette, but the rich color illuminates tonal variations under the Hollywood lights. “I do her roots pretty frequently, but we don’t always color the full head. This way the ends will end up looking lighter, almost naturally,” Jacob shares. 

 

Demi VS. Permanent Color: Which To Choose

Jacob says that because Lana is a natural blonde, root touch-ups for his “Sultry, Timeless Rich Brown” happen every two to three weeks. “If you’re coloring naturally light hair like Lana, use a demi-permanent color. If you use permanent, the line of demarcation is really intense when it grows out,” he advises. “With demi-permanent, the color fades off more naturally, buying you more time in between appointments.”

 

 
 
 
 
 
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A post shared by New York Times Fashion & Style (@nytstyle)

 

Who Did It

Colorist: Jacob Schwartz

Products Used

COLOR FORMULAS

  • Formula A: (Hairline)

    Schwarzkopf Professional® IGORA® Vibrance 7-0 + 7-1 + 6-Volume IGORA Vibrance Activator Gel (1:1:1)

  • Formula B: (Base)

    IGORA Vibrance 5-0 (30g) + 6-12 (15g) + 6-Volume IGORA Vibrance Activator Gel (45g)

  • Formula C: (All-over Gloss)

    IGORA Vibrance 0-00 + 6-Volume IGORA Vibrance Activator Gel (1:1)

FORMULA STEPS

1. Starting with the base color, apply Formula B before deepening the roots using Formula A and let process for 30 minutes.

 

2. While Formula B & A are processing, Jacob applies OLAPLEX No. 2 Bond Perfector as a standalone treatment. 

 

3. Once color and treatment is rinsed, apply Formula C as a gloss if desired.

 

4. Shampoo using OLAPLEX No. 4 Bond Maintenance Shampoo and OLAPLEX 4-in-1 Moisture Mask to condition. “I let that sit for 10 minutes just to add extra moisture,” Jacob says. 

 

5. “I blow-dried her hair and used OLAPLEX No. 6 Bond Smoother and No. 7 Bonding Oil on her ends.”

 

Pro Tip: Jacob sends Lana and other clients home with OLAPLEX No. 8 Bond Intense Moisture Mask to keep hair healthy and hydrated between appointments.

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