Gray Coverage Clients Will Help Build A Consistent Income—Here’s How

Skipping Gray Coverage Appointments? You Could Be Hurting Your Bottom Line

If you just updated your service menu without offering a fast gray coverage option, you could be costing yourself dollars: As a stylists’ bread and butter, gray coverage appointments are necessary to keep income consistent—plus, it’ll help you build a loyal clientele.

Below, you will learn:

• Why you should be including gray coverage clients in your books
• The money you’re losing annually by skipping them
• 3 quick service ideas to refresh your menu
• Gray coverage formulas to save for later

Gray Coverage Clients Are Your Key To Consistency & Full Books

With stylists updating their service menus more seasonally, it’s important to always include a fast touch-up option—because out of all the services salons offer, gray coverage clients have the highest potential to visit our chair the most frequently.

If you’re struggling to fill small gaps in your books, this might be your fix: “I see my gray clients every four to six weeks. They are loyal, never cancel last-minute and we are closely bonded because I see them so much more often! Value your gray touch-ups,” shares salon owner and BTC Team Member Stevie Meech (@hairbystevie).

3 Gray Coverage Appointment Ideas & Formulas

#1. Quick Retouch: Base Bump & Gray Coverage

A base bump is perfect for clients who want to enhance their natural color by shifting their base one to two shades lighter while covering grays. “The maintenance is easy—it’s a simple root retouch and I see this client every 10 to 12 weeks,” Stevie shares.

Aka: The perfect fill-in appointment for your slower days. For this fast color service, haircut and style, Stevie charges $175. If you could fill in one slow day a week with two gray coverage appointments, you would earn $350 more weekly (which equals $4,200 annually!)

→ Stevie’s Root Formula: Schwarzkopf Professional® NEW IGORA® ZERO AMM Permanent Color 6-0 + 6-volume IGORA® ROYAL Oil Developer. “What I love about this line is that it’s ammonia and fragrance-free, covers 100 percent white and it’s great to use on anyone with sensitivity!” Stevie shares.

Love Schwarzkopf Professional® IGORA ROYAL®? Try IGORA® ZERO AMM—their NEW ammonia, fragrance-free permanent color.

#2. Chocolate To Cherry Transformation 

Gray coverage isn’t just about hiding white roots—sometimes, clients want an impactful transformation along with their typical salon service. Next time your gray coverage client wants a bold change, save this deep cherry step-by-step by Detroit-based color expert Jasmere Waller (@jasblack).

Step 1: Start by gently removing the previous hair color with a soap cap technique, using your choice of lightener and 10-volume developer.

• Formula A (cherry color):

  Schwarzkopf Professional IGROA® ZERO AMM Permanent Color 6.68 + 5.88 + 13-volume Schwarzkopf Professional IGORA VIBRANCE® Developer

Step 2: Next, rinse and apply Formula A all over the pre-lightened hair (click the beaker to get the formula!)

• Formula A (cherry color):

  Schwarzkopf Professional IGROA® ZERO AMM Permanent Color 6.68 + 5.88 + 13-volume Schwarzkopf Professional IGORA VIBRANCE® Developer

Step 3: Wash and style using a loose beach wave technique. 

• Formula A (cherry color):

  Schwarzkopf Professional IGROA® ZERO AMM Permanent Color 6.68 + 5.88 + 13-volume Schwarzkopf Professional IGORA VIBRANCE® Developer

#3. Shift The Base, Cover Grays & Tone—In One Step:

For blonde clients who want to cover grays, shift their dark natural base to something softer and tone highlights to a warm beige blonde, try this formula: Jasmere used IGORA® ZERO AMM 9.42 + 10-volume developer in a single process to achieve the golden end result:

Did You Know? You can mix the NEW IGORA® ZERO AMM with any IGORA® developer, allowing you to get true-to-tone results without adding another product to your kit.

If your clients have sensitive skin, hate ammonia odor or their grays showing, try IGORA® ZERO AMM.

Products Used

Hair Color

IGORA ZERO AMM Permanent Color

Schwarzkopf Professional®

This content is sponsored.