Margot Robbie’s Barbie Formula
What, you think we wouldn’t score Barbie’s (AKA Margot Robbie’s) internet-breaking blonde formula?! The premiere of the iconic movie hit the pink carpet this month and her colorist Jacob Schwartz (@jacobschwartzhair) spilled the secrets to achieve the sought-after look.
For such a major hair moment in pop culture, Jacob told BTC Editors he turned to moodboards to source inspo for the blonde shade of summer 2023—and encourages other colorists to do that same! “I always like to study blonde hair references—old movies, ’90s super models, natural hair colors. …Make moodboards. Get inspired!”
Keep scrolling for the details on the formula that transformed the actress’ Level 6/7 dark blonde into a natural-looking golden shade.
Products Used
COLOR FORMULAS 
FORMULA STEPS
1. Start with creating fine highlights using Formula A.
Pro tip: To arrive at the perfect shade of gold, Jacob suggests to use a lower volume developer in your lightener, keep an eye on the foils and never let the hair develop past gold.
2. Let the highlights lift to gold then shampoo and condition using Schwarzkopf Professional® BLONDME All Blondes line.
3. On damp hair apply Formula B to the front hairline, Formula C to the roots and Formula D at the back hairline.
4. Apply Formula E to the middle section.
5. Let all sections process for 15 minutes.
6. Lift up the highlighted ends (to avoid meshing with the other blonde colors) and rinse again using the BLONDME All blondes line.
Pro tip: Jacob encourages blonde clients to use hydrating and strengthening products for lightened hair at home (like the BLONDME line) to protect and keep the hair from going brassy.
