From Salon To Salon Studio: 3 Tips For A Successful Switch
3 Tips For Successfully Switching From A Salon To A Salon Studio
The hustle and bustle of salon life just wasn’t the right fit for you, so you decided it’s time to make the switch to a salon studio. With that move comes a newfound independence and flexibility you didn’t have before—i.e. you’re now your own boss and you get to set your schedule. But don’t sweat! While attending the 2018 Sola Sessions in Chicago, we grabbed three tips from Jennie Wolff, VP of Marketing and Education at Sola Salon Studios, that’ll help you find success in your new salon studio AND boost your business. Keep reading for the advice Jennie shared during her presentation!
1. Learn Something New Every Day
Want to go far in this industry? Of course you do! The secret is to never stop learning. If you don’t know how to do a certain technique, don’t accept defeat and decide it’s not for you. There’s so much inspiration out there—take time to look things up that you don’t know, regularly read hair-related blogs and watch video how-tos from your fave artists.
2. Don’t Be Afraid To Try New Things
You just did something huge and brand new by moving to a salon studio, but don’t let that be the end of it. Keep trying new things! Do you wish your Instagram posts got more likes? Try tagging the clients featured or switch up the hashtags. Not very tech savvy but want to get new clients in your chair? Look into launching a referral program. “If something’s not working for you, you have to figure out why and try something new,” advised Jennie.
3. Don’t Be Afraid To Get Support
A salon studio gives you an independence you may have lacked when working in a salon, but don’t feel like you have to be an expert in everything. It’s just as important to know when to ask for help.
Need a logo for your big rebrand? Find a graphic designer and ask if you can do a trade. Want to improve your cutting skills? Reach out to your stylist community and ask for guidance. There are plenty of resources out there so take advantage of them!
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