3 Ways To Boost Your Business After Moving To A Salon Studio

3 Ways To Boost Your Business After Moving To A Salon Studio

When industry icon Robert Cromeans takes the stage, you know he’s about to do one of two things: share some major business tips or cut some jaw-dropping hair transformations in about seven minutes flat. And at Sola Salon Studios’ 2018 Sola Sessions in Chicago, he did a little bit of both. Because transitioning from a salon to a salon studio can be a little daunting thanks to the freedom and flexibility it gives, we grabbed three smart business boosting ideas from Robert that’ll help you make more money behind the chair—keep reading to find out what he shared!

1. Save The Date

“The more you rebook, the more you know what tomorrow’s traffic will be in your chair,” shared Robert. So every day, you should find out what the date will be in four, six, eight and 12 weeks so you can easily rebook clients based how long they want a certain cut or color to last. But don’t bring it up at the end of the appointment when she’s ready to head home. Before he finishes the consultation, Robert will say, “How long do you want your hair to last? Six weeks? Then I’ll see you next on Nov. 10.”

2. Frequency Of Visit Is Everything

Building a successful salon studio business doesn’t depend on having thousands of clients. You need people who love you and come back more often, says Robert. Which is why frequency of visit is EVERYTHING. Still have your doubts? Let’s break it down:

• 100 loyal guests at $60 four times a year = $24,000 in revenue.
• 100 loyal guests at $60 six times a year = $36,000 in revenue.
• 100 loyal guests at $60 eight times a year = $48,000 in revenue.
• 100 loyal guests at $60 10 times a year = $60,000 in revenue.
• 100 loyal guests at $60 12 time a year = $72,000 in revenue.

So how do you turn walk-ins into loyal clients? It’s all in the experience you give. Treat her to a scalp massage while you shampoo her at the bowl. If her hair is feeling a little dehydrated, give her a complimentary deep condition. It’s the little things that’ll bring clients back and boost your business.

3. Don’t Miss A Shopportunity

It turns out the state of your station could affect your retail sales. How are your products set up—are they organized and put together or a smörgåsbord of stuff? If you want to make more money, try cleaning up your area so the products are nicely laid out. Then, as you use a product, Robert recommends bringing it front and forward. That way, clients will be more inclined to buy because they’ll know the exact products needed to recreate the style.