Celebrity Colorist Jenna Perry Launches New Color with R+Co’s R+COLOR

R+Co Launches 10 New R+COLOR Shades Including a Collab with Jenna Perry

Celebrity Colorist Jenna Perry (@jennaperryhair) teamed up with R+Co’s color line R+COLOR to launch her first-ever signature shade under the HYPERMATIC 10-MINUTE Demi-Permanent Liquid Hair Color. The new shade; TWENTY-FOUR K, is a copper-gold which only makes sense as Jenna has spearheaded the copper trend as the colorist behind red transformations on Kendall Jenner, Florence Welch and Emily Ratajkowski. 

Related: 12 Questions with Celebrity Colorist, Jenna Perry.

Jenna’s shade launches alongside nine other new HYPERMATIC shades bringing the total collection up to 30 shades. Here’s what else to know about the HYPERMATIC collection:

• PPD-free, resorcinol-free, fragrance-free, ammonia-free and low alkaline
• Goes on 25 percent faster than other colors and develops in 10 minutes or less
• BONDTECH™ bond-building technology in every shade
• Provides 61 percent more shine compared to untreated hair
• Provides 94 percent color retention after 12 washes
• Perfect for toning, glossing and root-tapping
• Infused with aloe to help protect the scalp

“The up to 10-minute color processing time is everything to me, because most New York City women don’t have a lot of time, and they want to be in and out with perfect color,” says Jenna. “With HYPERMATIC, you see a huge change in just 10 minutes and that’s major.”

For more information visit pro.randco.com.