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Last updated: May 26, 2023

8 NEW Products To Add To Your Station

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Editor’s Picks: 8 New Pro Beauty Products To Try

The second round of ’23 product launches are serving up STYLE must-haves from your fave brands like Moroccanoil®, Redken, Saphira Hair and more. Scroll through the new heat tool, curl care and finishing product innovations to use behind the chair AND major retail opportunities. 


Spot something you need? Hit the orange headers to shop now!


1. Moroccanoil® Color Care Collection

Following last year’s launch of Moroccanoil®’s professional hair color, the brand has now dropped a full-color care protection line! Color Care Collection is designed to keep client’s color looking salon-fresh with active ingredients like pomegranate extract and sun protection quat. 


  • Creates a shield from the sun
  • Protects against damage and color fading
  • ArganID™ infuses antioxidant-rich argan oil deep into the cortex of the hair
  • Formula seals the cuticle to lock in color and maintain vibrancy
  • Moistures and nourishes strands leaving them soft and healthy  


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2. Saphira Hair Mineral Dust

Part of the brand’s Glossy Blonde range, Saphira introduced their new Mineral Dust shimmer spray specifically for blonde or bleach-damaged hair.


As we know, shimmer/shine-adding spray can be tricky for blonde hair as the ingredients or color additives can easily alter blonde tones. HOWEVER—Saphira nailed their formula and infused purple pigment into the spray to not only protect blonde hair but reveal natural-looking sparkly and shine.


Watch hair educator Sara Botsford (@sarabotsfordhair) demo the gorgeous shimmer spray on BTC’s own @haleygable!


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3. Redken Spray Smooth

This instant smoothing and frizz protection spray is exactly what we need heading into the warmer months. For ANY client struggling with flyaways, frizzy hair or looking for an easy curl maintenance styling hack—this is your new retail bestie. 


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4. Olivia Garden Titanium + ion™ 1.25″ Curling Iron

Designed for long-haired clients, this 1.25″ diameter AND 6.25″ long barrel will help you create perfectly symmetrical, even styles on any hair length. 


This LIMITED-EDITION style is not to be slept on. The snag-free iron features an instant heat-up setting (up to 455 degrees) with an ergonomic grip for quick, pain-free styling all day.


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5. R+Co Bleu Soft Bounce Natural Texture & Curl Collection

R+Co Bleu launched three curl-specific products with a new luxurious formula to redesign, enhance and hydrate natural texture.


Meet the new Curl Collection:

  • Soft Bounce Natural Texture Shampoo
  • Soft Bounce Natural Texture Conditioner
  • Rebounce Natural Texture & Curl Defining Crème 


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A post shared by R+Co BLEU (@randcobleu)



6. ghd Duet Style: Wet to Styled 2-in-1 Hot Air Styler

You read that right—a new WET-TO-DRY styler! Contrary to what you may be thinking, the engineers at ghd created the first 2-in-1 hot air styler that can take hair from wet to styled with absolutely no damage.


But, how!? The brand’s Airlfow™ technology combines the airflow of a blow-dryer with the high performance of heat styling plates. Literally blow-drying and flat ironing simultaneously—oh, did we mention it’s damage-free?


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7. Wahl Professional Power Station

We can already hear the barbers toasting their bourbon to this one. Wahl Professional’s innovative new charging station allows three tools to be plugged in while charging at the same time.


Say goodbye to the days of forgetting to charge your trimmer or tripping over chords behind the chair—this all-in-one invention will save you time (and headaches) by always being prepped for a full day of cutting. 


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8. Sam Villa® Hair Grips

Made to increase control when sectioning short hair, Sam Villa® Hair Grips come in a pack of three that work with any length or texture of hair.


Simply section as normal when dry cutting and insert the hair grip to keep hair steady while in its natural falling position. The velcro clips are especially ideal for short hair cutting to stabilize sections that may be too small to fit into a standard plastic or metal clip. 


Watch Sam explain the construction and usage of Hair Grips in this demo: 


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A post shared by Sam Villa (@samvillahair)


Look back at the 7 products that kicked off 2023’s launches: