The Bleached Brow Era—Inside the Trend Takeover
Bleached Eyebrows: The Celeb-Approved Trend You Need to Know
Bleached eyebrows are having a major moment. Seen on Miley Cyrus, Lady Gaga, Beyoncé, Ariana Grande, Julia Fox and more, this once-edgy look has officially gone mainstream. Though they may seem like a fresh trend, bleached brows have a long-standing place in high fashion, first gaining recognition in the early 1990s. Designers like Alexander McQueen and Anna Sui used the look to create avant-garde, otherworldly aesthetics on the runway, and they were spotted on celebs like Madonna, Kate Moss and others.
Over the years, bleached brows have resurfaced in various forms—from edgy punk subcultures to hyper-modern glam—becoming a red-carpet staple that adds an editorial edge to even the most classic beauty looks.
Intrigued? We’ve got all the details on the bleached eyebrows trend from celebrity stylist and Olaplex Global Ambassador, Jenna Perry (@jennaperryhair). Below she shares how they transform a look, which clients they are suitable for and her pro tips for achieving the perfect lift and tone—without damage.
How Bleached Eyebrows Change a Look
Bleached brows aren’t just a fleeting trend—they’re a tool for transformation. Jenna says the trend’s rise is linked to the hyper-pop influence in music and fashion. She explains, “Bleached brows are a way to amp up your look without making a major change.”
While this look can work across a variety of clients, tone is everything. Jenna notes, “Depending on the tone, I think bleached brows complement all skin types.” The right tone can create subtle contrast, complement different hair colors and make the look feel intentional rather than unfinished.
For those looking for a more wearable take on the trend, here are some everyday bleached brow looks:
How to Achieve the Perfect Bleached Brow & What to Avoid
Jenna shares her go-to technique for lifting brows safely and evenly:
- Use a gentle, contact-safe lightener like R+Co R+COLOR ELECTRONICA Crème Lightener.
- Prepare the brows and apply a barrier cream to protect the skin.
- Use a small brush or a mascara wand for precision.
- Start with a 20-volume lightener, layering carefully to avoid skin contact.
- Process for 20 minutes, wipe off, then reapply for maximum lift.
- Cover brows with plastic wrap while processing to enhance lift.
One of the biggest mistakes stylists make? Using too high of a developer. “Low and slow wins the race for brows to maintain a healthy lift,” Jenna warns
Maintaining and Transitioning Bleached Brows
Once brows are lifted, aftercare is crucial to keep them from becoming brittle or over-processed. Jenna recommends being mindful of skincare the night and day before bleaching to avoid irritation. We also recommend clients:
- Use hydrating serums to prevent dryness and breakage.
- Apply brow-safe toners to maintain the ideal shade and avoid brassiness.
- Schedule regular touch-ups for a consistent look.
How long do bleached eyebrows last? Typically four to six weeks, but it depends on how fast your hair grows.
For clients looking to return to their natural brows, tinting and controlled regrowth can create a seamless transition, preventing harsh contrast as their brows grow in.
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