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Last updated: February 12, 2019

Keratin Complex Unveils New Rebranding

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Keratin Complex is excited to unveil their new elevated packaging to start 2019. The updated visual representation underscores the brand’s strength and quality with a contemporary black and white aesthetic that includes specific pops of color or a design element to delineate products and categories. This new look and feel also supports the company’s goal of continually elevating the brand and ensuring products are fashion-forward and clearly identifiable to salons, beauty professionals and their clients.


This fresh modern look and feel also better unifies the Keratin Complex brand in a more harmonious way across haircare and smoothing treatment categories.



“Keratin Complex has been providing stylists with innovative products that perform at the highest level since it first launched,” says Zoe Hyams, Vice President of Marketing and Public Relations, Keratin Complex. “With this new look, we want to showcase and better position the packaging to reflect the quality, performance and strength of our formulas while also visually modernizing and better unifying our offerings.”


“This packaging rebranding, along with several product innovations which will be debuting this year, will drive sales for our salons in 2019 and beyond,” she adds. “We are excited to be sharing the new packaging to our salon community and clients across the globe.”


All Keratin Complex products and services can be found in salons nationwide. For more information, visit



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