News > Product Launches > Smoothing Treatment That WON’T Straighten Curls? You Have To Check This Out!
Last updated: April 28, 2022

Smoothing Treatment That WON’T Straighten Curls? You Have To Check This Out!

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Keratin Complex Launches Heatless Curl Enhancing Keratin Treatment System

Finally, a smoothing treatment for curly hair that WON’T straighten natural texture. Keratin Complex® launches new KCTEXTURE, a heatless keratin treatment designed to enhance and define curly, kinky and coily hair. See what this innovative restoring treatment has in store for stylists and clients! 


Why would a stylist choose KCTEXTURE™ over traditional keratin treatments?

It’s all about the curls! Curly clients can now experience the powerful benefits of Keratin Complex® Signature Keratin with no heat required. 


Here’s why you’ll love it:

  • Super hydrating treatment nourishes and protects every curl type.
  • Preserves natural curl patterns by NOT requiring heat usage. 
  • Smooth, frizz-free curls without straightening or weighing down the hair.
  • Shiny and strong hair for every texture you can see and feel.
  • Same day styling—ZERO wait time. 
  • Lasts up to 3 months. 



Customizable Keratin Treatment For Every Curl Pattern

This treatment offers stylists the ability to customize or choose between styling techniques to enhance every curl pattern.


For best results, here’s what Keratin Complex® experts recommend for every client:

  • 2a-2c clients: Use a scrunching technique
  • 3a-3c: clients Finger wrap curls
  • 4a-4c clients: Shingling technique 
  • 3a-4c clients: Twist-outs


“We are so delighted about the global launch of KCTEXTURE,” says Zoe Hyams, SVP of Keratin Complex®x Marketing and Public Relations. “We designed this treatment specifically for the textured market to ensure that all curls could experience the powerful benefits of our proprietary Keratin Complex® Signature Keratin without adding heat to the hair.” 


Product first look!


For more information on this launch, please visit


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