Daniele De Angelis (@daniele_deangelishair), Academy Manager at the flagship TONI&GUY Academy in central London, won London Hairdresser of the Year at the 2020 British Hairdressing Awards with the Memento Audere Semper collection.

“Memento Audere Semper is a Latin phrase by Gabriele d’Annunzio and means in each moment it doesn’t matter if it’s good or bad, it’s important to remember to dare always,” shares Daniele. “Hair isn’t just an addition, it is part of your expression, freedom, your journey to be who you want to be.” 

“When creating an image, it is always important for me to portray a strong and independent woman, always keeping suitability at the forefront of my vision. I believe everything has a beauty, but not everyone can see it. I wanted to show that through a series of images that have a vulnerability to them yet hold a domineering feel of empowerment whilst allowing my skills to be seen throughout,” he adds.