BTC Goes International With First Show In London!

For our first international show, BTC went to London, England, the home of hairdressing…and we knew we had to not only pay homage to so many great hairdressers from the UK, but also bring a taste of what BTC does in the States! So we took over a stage in the O2 Arena and invited 650+ stylists to experience a day in the life of behindthechair.com with 18 of the best artists from the U.S. and U.K. and seven hours of education. Scroll to see everything that went down, then tap here to watch the full livestream with lifetime access!

Our lineup was the perfect mix of influencer educators from America and hairdressing heavy hitters from England: @erroldouglas1, @nicolaclarkecolour, @efidavies, @kevinluchmun, @desmondmurray, @mattyconrad, @matt.swinney, @rickrobertshair, @lizhaven, @mickeycolonjr, @chrisjones_hair, @buddywporter, @ashleygamblehair, @smartest73, @wesdoeshair, @shmeggsandbaconn, @jhair_stylist and @jackhowardcolor. Hosted by BTC Founder @marybehindthechair and BTC Social Media Director @kevin.givens, we had an amazing day bringing together all our friends from across the pond.

Tap HERE to see a gallery of our fave photos from London!

BTC’s History with London & How IG Trends Evolve

The U.K. may be the home of hairdressing, but the U.S. is the home of the IG influencer. Instagram changed the American hairdressing industry super quickly, and BTC was on the forefront of that change. Mary talked through how hair trends are moving through the world at a rapid pace because of social media, and what British hairdressers need to know to stay on their IG A-game. Plus, she shared her history with Vidal Sassoon and many of the U.K.’s top hairdressing icons.

BTC Exclusive: The 2020 Trend Report

What colors, cuts and styles will your clients be asking for next season? BTC brought together a panel of industry experts to talk future trends, like “Luke Skywalker blonde” spotted on Kate Moss by panel member, celeb colorist and Virtue® Brand Ambassador Nicola Clarke. Hosted by Mary and BTC Editorial Director Lauren Rees, we also welcomed hairdressing icon Errol Davis, celebrity stylist Buddy Porter, TONI&GUY International Artistic Director Efi Davies and award-winning barber and photographer Kevin Luchmun.

Lush Cuts from L.A. To London Town

Hair hit the floor in this high-energy segment with some of BTC’s fave cutters: Two-time #ONESHOT winner Steven Smart, ARC™ Artistic Team Member, Artistic Team Member and Virtue® Brand Ambassador Buddy Porter and L’ANZA Healing Haircare Global Director Matt Swinney and ARC™ Artistic Team Member Chris Jones.

Bombshell Balayage & Blondes

Ok, London—you guys LOVE blonding education! We found that out when we brought our blonding badasses to the stage: celebrity colorist and Schwarzkopf Professional Global BLONDME Ambassador Jack Howard, TIGI® Professional Brand Ambassador Wes Palmer, “strandlights” creator Liz Haven O’Neill and Truss Professional U.S. Ambassador Mickey Colon, Jr.

Men’s Looks: From High Street to Main Street

We loved this versatile segment in how to do everything from skin fades to backcombing for guys, and it’s because of our three men’s experts: current BHA Men’s winner and 2x #ONESHOT winner Desmond Murray, Victory Barber & Brand Founder Matty Conrad and expert barber Kevin Luchmun.

Styling: From the Catwalk to the Cool Girls

From classic hairdressing to innovative techniques, this styling segment was EVERYTHING thanks to British hair icon and Moroccanoil® Brand Ambassador Errol Douglas MBE, TONI&GUY International Artistic Director and braiding expert Efi Davies, amika Artistic Ambassador James Earnshaw and ARC™ Artistic Team Member Megan Schipani.

Building Your Brand On Instagram

The biggest names in American social media (plus one of the U.K.’s top IG stars) took the stage to talk about how to use Instagram to get clients or work as an educator. Hosted by Mary and Kevin, this insightful and honest panel discussion included Wes Palmer, Mickey Colon, Jr., Liz Haven O’Neill, Jack Howard, Matty Conrad and Chris Jones.

How To Win A #ONESHOT Hair Award

Want to win the world’s largest hair awards program? This panel of #ONESHOT creators and winners explained how to do it! Hosted by Mary, we loved this jam-packed discussion featuring Desmond Murray, Megan Schipani, Matt Swinney, Rick Roberts, Ashley Gamble, Steven Smart and James Earnshaw.

We love when our BTC fam gets to meet their fave artists and get free samples, so that’s why we bring in the hottest brands. Shout out to our incredible sponsors: L’ANZA Healing Haircare, Moroccanoil®, TIGI® Professional, Truss Professional, Victory Barber & Brand, Virtue®, amika, TONI&GUY and ARC™ Scissors.

Couldn’t make it to “On Tour” London? Catch the entire show here!