Product Announcements > Platinium and Platinium Plus Lightening Paste
August 24, 2014

Platinium and Platinium Plus Lightening Paste

Platinium and Platinium Plus Lightening Paste are two fast acting lighteners from L’Oréal Professionnel with zero dust and up to 7 levels of lift. Each provides superior lightening performance and can be used for balayage as well as on- or off-scalp highlights.

 

Platinium specific features:

  • Odor free paste with zero dust
  • Lifts up to 7 levels
  • Ammonia-free formula
  • Ideal base—lighter, less resistant hair types

 

Platinium Plus specific features:

  • Odor free paste with zero dust
  • Lifts up to 7 levels
  • Ideal base—darker, more resistant hair types
  • Technology:
    • Nutricéride to restore and protect the hair fiber
    • White Beeswax for smoothness
    • Adjusting polymers in the paste and Nutri-Developers work in synergy for a unique creamy texture

 

For more info, visit us.lorealprofessionnel.com.

looks created using
Platinium and Platinium Plus Lightening Paste

How To Use

Place the desired quantity of lightener in your mixing bowl with half the amount of the desired Nutri-developer. Mix thoroughly, until the texture of the lightener is smooth and dense like fondant icing. Finally, add the remaining developer needed for application and whisk until blended for a creamy, Greek yogurt consistency.

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