Woman Up: BBI Leads With 3 New Vice Presidents
BBI Gears Up For Growth With 3 Woman-Led Strategic Teams
Whether you recognize it or not, Beauty By Imagination (aka BBI) has a place in your salon. As the leading manufacturer of iconic hair brands like Wet Brush, Goody, Ouidad, Curls and Bio Ionic®, this company impacts stylists across the globe every day. Now, BBI is preparing for their next phase of growth—with new strategic teams led by three female vice presidents.
BBI sets the stage for growth with a stellar line-up of skilled VPs.
Meet the remarkable women at the forefront of BBI’s newest stage: Dolapo Roberts-Voskuhl, Amanda Orban and Melissa Ayers. Each have extensive experience in marketing, innovation and leadership.
After an inspiring marketing and innovation career at L’Oréal USA, Estée Lauder Company and ghd, Dolapo will serve BBI as Vice President of Brand Strategy & Growth for Bio Ionic® and Curls.
Photo Courtesy of BBI
Amanda, also a L’Oréal USA alumnus, has been named Vice President of Brand Strategy & Growth for Goody and Ouidad.
Photo Courtesy of BBI
Melissa, who came to BBI from J.R. Watkins earlier this year, assumes her position as Vice President of Brand Strategy & Growth for Wet Brush and International.
“We are thrilled to have three talented female leaders from varied business backgrounds driving growth for our iconic brands: Wet Brush, Goody, Ouidad, Curls and Bio Ionic®. I am excited by their unique abilities and combined experiences and look forward to supporting these new ‘Brand Bosses’ as they catalyze BBI’s next phase of commercial excellence and category-leading performance,” says Marina Binichis, BBI Executive Vice President. “Together, we will further BBI’s promise of ‘The Beauty of Confidence for All’.”
To learn more, visit www.bbicompany.com.
