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Last updated: September 06, 2017

NovaLash® Chooses Top Lashionistas for 2015

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Who knew lashes could be so big! Bianca Martinez of Lashes by Bianca in Yuma, AZ is riding high after making the leap from Fans’ Choice winner to the 2015 LASH Artist of the Year during the NovaLash® LASHoff Competition.


Basing their decision on video entries, NovaLash CEO, Sophy Merszei, and a panel of judges decided on Bianca for the top prize as she has proven to be a tried-and-true NovaLash expert.


“Bianca is a true professional. She has an eye for beauty, a commitment to her customer’s satisfaction and is highly skilled in the application of our lashes. Bianca embodies the type of woman we strive to have on our team,” says Sophy. “She proves that any woman coming into this industry can become a great success if they have the dedication and willingness to work hard. We are very proud to have her.”


So what comes with claiming the top prize? Bianca will become NovaLash’s Brand Ambassador for 2015 and have her work featured in various ad campaigns and magazines.


“I owe my success and independence to NovaLash,” said Bianca. “Having great products and a company that stands behind each Lash artist is a must!”


Another Lash artist, Francesca Mastalka of Englewood, CO, was honored with Bianca’s former award, chosen as this year’s Fans’ Choice winner. Francesca was selected through community voting on the NovaLash Facebook page. Fans based their decision on before and after application shots.


Both Bianca and Francesca will receive their awards in February at the LASHoff Awards Celebration in Houston, TX.  Watch Bianca’s tutorial on how to create those award-winning lashes.


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