SalonCentric™ Opens First Of Its Kind Community Store In The Bronx

The Bronx Welcomes SalonCentric™ To The Neighborhood

SalonCentric™ has opened their first ever “Community Store” in The Bronx, New York and BTC Editors got a first-hand look at the store’s opening celebration on Monday, February 19. Like other SalonCentric locations, the wholesale salon and beauty supply store sells brands like Redken, Moroccanoil®, OLAPLEX, Matrix, amika, K18 Hair®, Joico and countless others. Its product offerings range from professional hair color to hot tools to foils to haircare products stylists can purchase to retail on their own shelves—plus many more items to help run a successful hair business.

Here’s a look inside the new SalonCentric location:

Photo courtesy BTC Editorial

Photo courtesy BTC Editorial

Photo courtesy BTC Editorial

Photo courtesy BTC Editorial

Photo courtesy BTC Editorial

Photo courtesy BTC Editorial

The difference between the new Bronx location and other distributors is the Community Store’s efforts to connect to the local hair community to give them easy access to products and education they’ve never had before in an attempt to empower and elevate their business. Long-time hairstylist and Bronx Native, Maggie Rodriguez, was appointed to Community Manager of the store to act as the liaison between the store and the local stylists to help bring SalonCentric’s vision to life.

“My goal is to build relationships with the community and beauty industry and let them know we are here to support them,” Maggie exclusively told BTC about her new role. “This particular area, our people, its culture—is so deserving of the things SalonCentric has to offer; it gives you better economic opportunity, better education opportunities, it allows you to network with your peers and have that family-centric community.”

SalonCentric’s Vice President of Diversity Equity Inclusion & Belonging, Kareema Acker, was also present at the store opening and talked to BTC about bringing the new store to The Bronx. “We’re always authentic about where we go and how we represent our communities from the locations we’re in, to the brands we include in-store and online—we want to make sure we’re a one-stop-shop for everyone,”  shared Kareema.

This intentionality ensures all SalonCentric stores provide equitable access to the various products, resources and business support SalonCentric offers. In addition to Maggie’s role, the Community Store stands out as it is home to a touchscreen resource board where guests can explore tools designed to increase their revenue. They can find hair education courses, connect with other local stylists, access their SalonCentric rewards points, use the store’s service calculator to boost revenue and find recycling information for their salon.

Here’s a look at the resource board:

For more information on the new Community Store and all SalonCentric locations, visit SalonCentric.com.