News > BTC BREAKING NEWS: L’Oréal USA’s SalonCentric to acquire key assets from Four Star Salon Services to expand Northeast service
May 2, 2017

BTC BREAKING NEWS: L’Oréal USA’s SalonCentric to acquire key assets from Four Star Salon Services to expand Northeast service

L’Oréal USA, the largest subsidiary of L’Oréal, the world’s leading beauty company, today announced that SalonCentric has agreed to acquire key assets from Four Star Salon Services, a full-service wholesale distributor headquartered in Hauppauge, New York. This acquisition will provide SalonCentric, L’Oréal USA’s professional salon distribution operation, with expanded distribution coverage of salon professional products within New York, New Jersey and Connecticut.

 

The acquisition will align Four Stars’ field sales and stores with SalonCentric’s field sales and store network. In total, 11 stores and various field positions that service approximately 3,500 salons will be included in the transaction.

 

“This acquisition will enable us to further expand SalonCentric and the brands we carry into a key market,” says Bertrand Fontaine, President of SalonCentric. “We will increase our footprint in the Northeast, while sharing the SalonCentric experience—including quality education, extensive in-salon support and an elevated customer experience in SalonCentric stores with a new community of beauty professionals.”

 

The closing is subject to customary conditions.