Revlon Professional™ Launches New Color Excel™ In North America!

Revlon Professional™ invited BTC out to The Six aka Toronto, Canada to check out the new Color Excel By Revlonissimo™ demi-permanent color collection and it was an experience. The event was held in the heart of the city at the Bisha Hotel where guests got to indulge in finger foods and champagne before a mini runway show presentation featuring the ALL-NEW Playful Tones, plus new Tone On Tone shades.

Before the festivities started, we slipped backstage to the prep suite (which happens to be Lenny Kravitz’s personally designed two-floor space when he’s in town) to get a closer look at the process from featured artists Revlon Professional™ North American Brand Ambassador Marlo Steenman (@marlosteenmanhair), Revlon Professional™ Stage Artist Kirsten McIntosh (@kirstenmci) and blonding specialist Diana Vivilecchia (@dvcolour).

Each colorist had their own segment to display the different ways the demi shades can be used behind the chair, and the tips were so good we went live on our Facebook to share them with you before they went on stage. You can watch the video for more information on the coloring process and styling tips here!

After the live, we went to grab our seats to see each model’s stunning hair in motion. Marlo graced the stage first. She used Tone On Tone to amplify color and bring gorgeous shine to the hair, which was evident in her striking copper tones and rich, golden blondes. Kirsten used the new Playful Tones collection to create edgy color, whether as an add on service for peekaboo color underneath a platinum bob or a full head of vibrant strawberries and cream pink curls. Diana rounded out the show by showing how you can elevate blondes by using Color Excel to add dimension and shine.

“I want you guys to know something about demis, they don’t have to be boring,” says Marlo during her segment on stage. “They can have life. They can have shine, versatility and excitement.”

Click Through To See All Of The Finished Looks!

Revlon Professional™ North American Brand Ambassador Marlo Steenman (@marlosteenmanhair)

Revlon Professional™ Stage Artist Kirsten McIntosh (@kirstenmci)

Diana Vivilecchia (@dvcolour)

BTC Editors Dinell Williams and Dina Ciccarelli with Revlon Professional™ North American Brand Ambassador Margo Steenman