American Crew Names Director of Education
Christian Faircloth has joined American Crew as Director of Education, Revlon Professional Brands. According to a company spokesperson, Faircloth joins the company with a proven track record of sales growth and stylist-focused education, including stints at Redken and Keune Haircosmetics.
As the guiding force of the American Crew Menswork educational program, Faircloth says that his goals are threefold: to focus the brand’s educational offerings for greater impact with stylists and distributors; to simplify the educational message around two main areas of concern for stylists: time and money, and to engage attendees on an ongoing basis with information on future programs, product development and marketplace trends.
“American Crew has been ‘the’ men’s line for 20 years, and everyone else has tried to capture the magic that David Raccuglia created with American Crew,” said Faircloth. “As a hairdresser and someone who has admired American Crew’s many accomplishments over the years, I’ve always been impressed with what American Crew education has delivered as well as the level of professionalism, dedication and creativity of the educators. I am truly honored to join and be a part of such a wonderful group of people that care so much about the continued success of the brand.”