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Last updated: September 13, 2017

PRAVANA President to Receive Spirit of Life Award

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Since its inception in 2004, PRAVANA’s core value has been that it is a brand “created by stylists, for stylists.” Yet, their core values run much deeper than just the salon industry. Did you know PRAVANA has donated over $200,000 to life-threatening disease research? For this reason, the world-renowned biomedical research and treatment center, City of Hope, will award PRAVANA Founder and President, Steve Goddard, with their Spirit of Life Award.


“I wanted to create a brand that goes beyond personal beauty and extends to the beautification of our planet and well-being of the people on it,” says Steve. “I’m proud to be involved with an organization as amazing and impactful as City of Hope, and I’m truly honored to be chosen to receive the Spirit of Life award!”


After 30 years in the industry, Steve founded PRAVANA in 2004 hoping to buck corporate trends in the salon industry. Philanthropy and the environment have always been at the forefront of his business model. Steve has donated money, time and effort to various community and salon charities, and ensures PRAVANA uses biodegradable materials and natural ingredients in their products. His relationship with City of Hope is extra poignant to him. He initiated PRAVANA’s partnership with City of Hope in 2012, coinciding with the launch of the NEVO product line. He pledged to donate 5 percent of all NEVO sales to City of Hope. In almost three years, PRAVANA has donated $213,334 to the organization.


“We couldn’t be more excited to recognize Steve Goddard as the 2015 City of Hope’s Spirit of Life honoree. Through Steve’s generosity and support, together we can increase the chances of finding a cure for cancer,” says City of Hope’s Senior Director of Corporate Philanthropy, Kelley Morris.


Steve will receive the award at a “Rock the Cure” event on July 15 at Mandalay Bay Hotel and Casino in Las Vegas, NV. For information about attending the celebration or about donating to disease research, visit