September 12, 2018
PRAVANA And Beauty Systems Group Announce Distribution Partnership
PRAVANA and Beauty Systems Group announced a distribution partnership that will offer PRAVANA through Cosmoprof and Armstrong McCall stores. This expansion will be effective beginning November 2018 in the continental U.S.
The decision to expand distribution channels was made to support PRAVANA’s commitment to the stylist community even further. Established more than 14 years ago when the brand was first introduced to the market, PRAVANA’s promise remains true today—to empower stylists by providing superior products at an unprecedented value that will enhance their professional and personal lives. Now, PRAVANA will be even more widely accessible and have the greater opportunity to offer unparalleled, high performance and innovative beauty solutions to the salon community across the country.
“We are excited to begin our partnership with Beauty Systems Group,” said PRAVANA General Manager Michelle Chandler. “Because of our dedication to improving the lives of every day stylists, PRAVANA’s choice to expand distribution was made for our community to ensure that we are further living up to what we’ve promised to be—a brand that’s ‘created by stylists, for styl
ists.’ This next phase of PRAVANA will allow us to continue empowering hairdressers with quality products and even greater accessibility.”
PRAVANA maintains its commitment to its existing, highly-valued distribution partners who have helped shape the brand into what it has become.
“We are honored to have had the ongoing support of our existing partners,” said Michelle. “Without them, we wouldn’t be where we are today, and we are looking forward to continuing our relationships.”