BREAKING NEWS: Finalists Announced for the 2016 Stylist Choice Awards!

The votes are in and stylists everywhere have spoken! The finalists for your favorite products, haircolor, tools, educators and companies have been chosen for this year’s 16th Annual Stylist Choice Awards!

This was a big year for hair! That’s why we added 9 new categories into the race. Join us on Sunday, March 13th at the iconic Chicago Theatre for a night of “twisted” glamour—think Lady Gaga in American Horror Story meets the roaring ‘20s or even Gone with the Wind. How about Sweet 16 and a long winding staircase?  It’s your call on how you want to glam it up, but one thing is for sure—everyone gets a tiara!

Presenters include: Chris McMillan, Sally Hershberger, Beth Minardi, Sonya Dove, Sam Villa, Kim Vó and over 50 more! Plus Mary’s legendary News Cast, special artistic presentations and a special surprise presentation!

2016 STYLIST CHOICE AWARDS
FINALISTS

Favorite Overall Professional Products Company
Joico
Matrix  
Paul Mitchell
Redken
TIGI®
Wella Professionals

Favorite Editorial/Backstage Brand
Aveda
Bumble and bumble.
Redken
TIGI®
Oribe
Wella Professionals

Favorite Overall Educator of the Year
Beth Minardi
Guy Tang 
Ian Michael Black
Robert Cromeans
Sam Villa
Sonya Dove

Favorite Product You Can’t Live Without
Farouk Systems Inc./CHI Silk Infusion
Kenra Volume Spray 25
Moroccanoil Treatment
Olaplex
Redken Pillowproof Blowdry Express Primer
Sebastian Professional Shaper Hairspray

Favorite Education Team of the Year
Aveda
Matrix
Paul Mitchell
Redken
TIGI®
Wella Education

Favorite New Shampoo/Conditioner 
ColorProof Baobab Heal & Repair
Joico Color Balance
MarulaOil Rare Oil Replenishing by Paul Mitchell
Matrix Biolage Cleansing Conditioner
L’Oreal Professionnel Pro Fiber
Redken Frizz Dismiss

Favorite New Treatment 
Bumble and bumble. Full Potential Hair Preserving Booster Spray 
L’ANZA Keratin Healing Oil Emergency Service  
L’Oréal Professionnel Pro Fiber  
MarulaOil Rare Oil  Intensive Masque by Paul Mitchell  
Pureology Color Fanatic Instant Deep-Conditioning Mask
Redken Frizz Dismiss Mask

Favorite Anti-Aging Hair Product
Alterna Caviar Line
ColorProof Baobab Heal & Repair
KEVIN.MURPHY YOUNG.AGAIN
Kérastase Densifique
Nioxin Diamax Advanced Treatment
Pureology Nano Works Gold

Favorite Lightener for Balayage and Hand-Painted Highlights
Goldwell Silk Lift
L’Oréal Professionnel Blond Studio
Matrix Light Master
Pravana Purelight Balayage Lightener
Redken Flash Lift
Wella Professionals BLONDOR Freelights

Favorite Lightener for Foil Highlights
Joico VeroLight Lightening Powder
Matrix Light Master
Redken Flash Lift
Pravana Pure Light Power Lightener
Schwarzkopf Professional BLONDME
Wella Professionals BLONDOR

Favorite Gloss/Toner
Matrix Color Sync
Paul Mitchell PM Shines
Pravana ChromaSilk Express Tones
Redken Shades EQ
TIGI® copyright©olour Gloss
Wella Professionals Color Touch

Favorite Pastel Color Line
Aveda Pure Pigment Colors
Joico Color Intensity
Kenra Color Guy Tang Metallic Obsession
Pravana ChromaSilk PASTELS
Schwarzkopf Professional IGORA ROYAL Pearlescence
Wella Professionals Instamatic by Color Touch

Favorite Vibrant Color Line
Farouk Systems Inc./CHI Ionic Permanent Shine Color
Goldwell Elumen
Joico Color Intensity
Kenra Color Creative
Pravana ChromaSilk VIVIDS
TIGI® copyright©olour

Favorite Gray Coverage Color Line
Goldwell Topchic
Joico Age Defy
Matrix SOCOLOR 500 Series
Redken Cover Fusion
Schwarzkopf Professional IGORA ROYAL
Wella Professionals Koleston Perfect

Favorite Bond Rebuilder
b3 Brazilian Bond Builder
ColorpHlex
Keratin Complex Vitalshot
L’ANZA’s Healing ColorCare Color Preserving Trauma Treatment
Olaplex
Redken Chemistry Extreme

Favorite New Color Line
Joico LumiShine
Kenra Color Guy Tang Metallic Obsession 
Paul Mitchell the color XG
Pravana ChromaSilk Vivids Locked-In
Redken Chromatics Ultra Rich
Wella Professionals Magma by BLONDOR

Favorite Overall Color Company    
Goldwell   
Joico   
Matrix   
Pravana   
Redken   
Wella Professionals   

Favorite New Styling Product
Bumble and bumble. surf infusion
Joico Hair Shake
Matrix Style Link
Redken Stay High 18
TIGI® Bed Head Joyride
Wella Professionals EIMI

Favorite Curl-Enhancing Product
Aveda be curly™
Bumble and bumble. curl 
CATWALK by TIGI® Curls Rock
DevaCurl
Moroccanoil Curl Defining Cream
Redken Curvaceous

Favorite Texturizing Product
Joico Hair Shake
Kenra Professional Platinum Texturizing Taffy 13
Oribe Dry Texturizing Spray
Redken Wax Blast 10
Sexy Hair Big Sexy Powder Play
TIGI® Bed Head Joyride

Favorite Oil
Aveda dry remedy™ daily moisturizing oil
Bumble and bumble. hairdresser’s invisible oil
L’ANZA Keratin Healing Oil
Moroccanoil Treatment
Redken Diamond Oil Glow Dry
Wella Professionals LuxeOil

Favorite Dry Shampoo
Bumble and bumble. pret-a-powder.
Kenra Professional Platinum Dry Shampoo
Living proof. Perfect hair Day (PhD) dry shampoo
Moroccanoil Dry Shampoo
Redken Pillow Proof Blow Dry Two Day Extender
TIGI® Bed Head Rockaholic Dirty Secret

Favorite Blowout Product
Brazilian Blowout Smoothing Serum
Bumble and bumble. All-style blow dry
Kenra Professional Perfect Blow Out 5
Oribe Royal Blowout Heat Styling Spray
Redken Pillow Proof Blow Dry Express Primer Spray
Sebastian Trilliant

Favorite Hairspray
Aveda control force™
Kenra Volume Spray 25
Redken Triple Take 32
Sebastian Professional Shaper
Sexy Hair Big Sexy Spray and Play™
TIGI® Bed Head Masterpiece

Favorite Tool You Can’t Live Without
Farouk Systems Inc/CHI Ceramic Hairstyling Iron
FHI Heat Platform Styling Iron
ghd Styler
Hot Tools Marcel Curling Iron
Paul Mitchell NEURO® SMOOTH Smoothing Iron
Sam Villa Light Professional Ionic Blow Dryer

Favorite Tool Company
BaByliss® PRO
Farouk Systems Inc./CHI
FHI Heat   
ghd
Paul Mitchell
Sam Villa

Favorite Barbering Product Line
American Crew
Gib’s Grooming
Johnny B
MITCH by Paul Mitchell
Reuzel
TIGI® Bed Head for Men

Favorite Fine/Thinning Hair Line
Aveda Invati
Bosley
Bumble and bumble. full potential
Nioxin
ReGenesis
Redken Cerafill

Favorite Chemical Smoothing Product/System
Brazilian Blowout
Farouk Systems Inc. CHI Enviro
GKhair
Kenra Smooth™
Keratin Complex Smoothing Therapy
Mizani

Favorite Hair Extensions
Dreamcatchers
easihair pro
Great Lengths
Hairdreams
HaloCouture
Hotheads

Favorite Eyelash Extensions/Eyelash Enhancing Product
Babe Lash
GrandeLASH-MD
Lavish Lashes
NovaLash
RevitaLash
Xtreme Lashes

Favorite Salon/Spa Furniture Company
Belvedere
Collins
Kaemark
Minerva Beauty
Pibbs
Takara Belmont

Catch all the action LIVE! It’s our Sweet 16, and we want YOU to be there! Don’t miss your chance to hang with some of the biggest names in the biz—from celebrity stylists, platform artists and social media icons! Join us for the live show and an unforgettable night of twisted glamour on Sunday, March 13th at the Chicago Theatre!

Here at BTC, we know that education is your greatest tool! So March 14th (the day after SCA!) we’re offering you a completely unprecedented day of education at an unbelievable price: General Seating $150; Premium Seating $200; and VIP Seating $295. This once-in-a-lifetime educational event, hosted by BTC’s very own Mary Rector-Gable, will teach you the best tips, tricks and techniques from some of the biggest names in the hair game.