News > Events > BREAKING NEWS: 15th Annual Stylist Choice Awards Winners Announced
Last updated: October 24, 2017

BREAKING NEWS: 15th Annual Stylist Choice Awards Winners Announced

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Beth Minardi did it again! The color education guru took home her fourth BTC Stylist Choice Award—this time winning the distinction of Favorite Color Educator. Another Stylist Choice repeater? Sam Villa, who was named Favorite Overall Educator of Year. And for the first time, Paul Mitchell took the top award for Favorite Overall Professional Products Company. Those were just some of the highlights of the 15th annual Stylist Choice Awards, March 22nd in Chicago!


Equal parts touching, inspiring and raucous, the event proved to be an unforgettable experience for the more than 3,000 attendees and VIP guests. The night featured an impressive roster of crowd favorites and industry celebrities—many of whom have served as award and artistic presenters throughout SCA’s 15-year history. This year’s line-up included: Beth Minardi; Robert Cromeans; Martino Cartier; Sam Villa; Kim Vo; Sonya Dove; Nick Stenson for jcp salon; Kenra’s Robb DubréRuth Roche; Chrystofer Benson and Nicholas French for Matrix; Goldwell’s John Simpson; TIGI’s Thomas Osborn and Richy Kandasamy; The Schorem Barbers, and many more.



And of course, the evening would not have been possible without the support of the 2015 Stylist Choice Awards sponsors: American Crew, Aveda, Biolights Color, CND, Color WOW, Farouk Systems, FHI Heat, Great Lengths, HOTHEADS, invisibobble, jcp salon, Joico, Kenra Professional, Keratin Complex, Macadamia Professional, Matrix, Moroccanoil, Nioxin, Paul Mitchell, Redken, Schwarzkopf Professional, Sebastian Professional, Tangle Teezer, The Power Styler, TIGI®, and Wella Professionals.


And now, without further ado—the winners of the 2015 Stylist Choice Awards are…

Favorite New Shampoo/Conditioner
Bumble and bumble Hairdresser’s Invisible Oil


Favorite Hair Repair or Treatment
Joico K-PAK Deep Penetrating Reconstructor


Favorite Dry Shampoo
TIGI® Bed Head Rockaholic Dirty Secret


Favorite Fine/Thinning Hair Line



Favorite New Styling Product
Redken Pillow Proof Express Primer


Favorite Curl Enhancing Product

Favorite Innovative Tool or Brush
FHI Heat Stylus


Favorite Men’s Line
American Crew



Favorite New Packaging of the Year
Matrix Biolage


Favorite Chemical Smoothing Product/System
Keratin Complex Smoothing Therapy


Favorite Education Team of the Year
Paul Mitchell


Favorite Texturizing Styling Product
Oribe Dry Texturizing Spray


Favorite Hairspray
Kenra Volume Spray 25


Favorite Oil
Moroccanoil Treatment


Favorite Chain Salon Group – More than 25 Locations (Owned or Franchised)
jcp salon


Favorite New Color Line (Launched within 18 Months)
Wella Professionals Innosense


Favorite Color Line – Gray Coverage
Redken Cover Fusion


Favorite Color Line – Reds


Favorite Color Line – Brunettes

Goldwell Topchic


See all the photos from the big night!


Favorite Color Line – Creative Color


Favorite Bleach Lightener
Wella Professionals BLONDOR



Favorite Color Care Line


Favorite Color Innovation (Tool or Treatment)


Favorite Color Line – High Lift Blondes
Schwarzkopf Professional BLONDME


Favorite Color Educator of the Year
Beth Minardi


Favorite Overall Color Company (Color Performance, Color Education)
Wella Professionals


Favorite Salon Software
Millennium Systems Intl.


Favorite Product You Can’t Live Without
Kenra Volume Spray 25


Favorite Eyelash Extensions and/or Eyelash Enhancing Products


Favorite Tool Company
Farouk Systems Inc. CHI


Favorite Salon Furniture
Takara Belmont


Favorite Hair Extensions
Great Lengths



Favorite Nail Line


Favorite Prestige Products Company


Favorite Overall Educator of the Year
Sam Villa


Favorite Overall Professional Products Company
Paul Mitchell


Mary’s SCA Hair & Makeup Credits:
Hair: Rebecca Taylor
Makeup: Janell Geason
Haircolor: Guy Tang


See all the pics from the night!


See the winner and backstage pics!


See pics from Paul Mitchell’s Artistic Presentation!


See pics from the Sassoon Education Team’s Artistic Presentation!


See pics from the Encore Color 2014 Finale!


See pics from Redken’s Artistic Presentation!

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Beth Minardi