Aveda Announces B Corporation™ Certification

Vegan Haircare Brand Joins 5,000 Businesses In B Corp Certification 

Aveda, a global sustainability leader and Leaping Bunny-certified haircare brand, has announced that they are officially a Certified B Corporation™ (“B Corp”.) Aveda joins a community of over 5,000 purpose-led businesses that meet the highest standards of verified social and environmental performance, transparency and accountability.

To gain certification, Aveda underwent an extensive review of their impact, assessed across five pillars: governance, workers, community, environment and customers. They achieved an overall impact score of 89.6, far exceeding the 50.9 average score of companies undergoing the assessment.

 

 

 

 

 

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Achieving B Corp Certification confirms Aveda’s steadfast commitment to accountability and transparency throughout its mission-driven business. Aveda will continue to be held to high standards of accountability, undergoing a recertification process every three years to update its impact assessment and recertify as a B Corp.

“A pioneer in sustainability since the founding of Aveda in 1978, achieving B Corp Certification affirms, through an incredibly rigorous process, that Aveda adheres to the highest levels of social and environmental performance,” said Melissa Chelminiak, Director of Mission Partnerships and Engagement at Aveda. “Aveda is proud to join a community of like-minded organizations who are driving a global movement of business as a force for good.” 

In addition to their B Corp Certification, Aveda is also a public benefit corporation. This acknowledges that the business operates for both profit, to produce a public benefit and (by law) can consider the impact of its decisions on stakeholders.

Creating A More Responsible Future

Aveda’s founding mission to care for the world we live in is seen clearly at their company headquarters, which is situated on a 58-acre, National Wildlife Federation-certified campus in Minnesota. The land features honeybee colonies, an employee-curated vegetable garden, electric vehicle charging stations and miles of running trails. The main office building has an emphasis on sustainability, too: it’s powered by solar and wind energy, is carpeted with recycled fibers, has composting and recycling bins throughout the building and an organic cafe. 

Aveda’s Minnesota campus: 

Photo Credit: aveda.com 

For more information, visit aveda.com/sustainablefuture.