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Last updated: January 18, 2018

ABBA®’s All-New Reformulated Products Are Top-Ranking For Healthy Ingredients

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As part of ABBA® Pure Performance Haircare’s upcoming 30th anniversary, the company wanted to assure its products were as current and clean as possible, while still delivering salon performance. As a result, ABBA® upgraded many of their signature products, boosting existing ingredients into pure botanicals based on current scientific research and development. 


Prior to early 2018 distribution of their newly-reformulated products, ABBA® assessed every ingredient used in their products under the protocol of the Environmental Working Group, a not-for-profit, independent research and advocacy organization dedicated to protecting human health and the environment. According to EWG’s high standards and methodology, any product receiving a score under 2 is deemed no-to-low hazard. ABBA® is celebrating that their entire portfolio earned an amazing 1.79 ranking.


What’s the score? Here are ABBA®’s products that scored the best:

Shampoos & Conditioners
Color Protection Shampoo + Conditioner
Moisture Shampoo + Conditioner
Gentle Shampoo + Conditioner
Volume Shampoo + Conditioner
Detox Shampoo


Styling Gels & Serums
Firm Finish Gel
Style Gel
Volume Serum
Smoothing Blow Dry Lotion


Styling Sprays
Curl Finish Spray
Firm Finish Hair Spray
Preserving Blow Dry Spray
Volume Root Spray


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