ABBA®’s All-New Reformulated Products Are Top-Ranking For Healthy Ingredients

As part of ABBA® Pure Performance Haircare’s upcoming 30th anniversary, the company wanted to assure its products were as current and clean as possible, while still delivering salon performance. As a result, ABBA® upgraded many of their signature products, boosting existing ingredients into pure botanicals based on current scientific research and development. 

Prior to early 2018 distribution of their newly-reformulated products, ABBA® assessed every ingredient used in their products under the protocol of the Environmental Working Group, a not-for-profit, independent research and advocacy organization dedicated to protecting human health and the environment. According to EWG’s high standards and methodology, any product receiving a score under 2 is deemed no-to-low hazard. ABBA® is celebrating that their entire portfolio earned an amazing 1.79 ranking.

What’s the score? Here are ABBA®’s products that scored the best:

Shampoos & Conditioners
Color Protection Shampoo + Conditioner
Moisture Shampoo + Conditioner
Gentle Shampoo + Conditioner
Volume Shampoo + Conditioner
Detox Shampoo

Styling Gels & Serums
Firm Finish Gel
Style Gel
Volume Serum
Smoothing Blow Dry Lotion

Styling Sprays
Curl Finish Spray
Firm Finish Hair Spray
Preserving Blow Dry Spray
Volume Root Spray

For more information, visit pureabba.com.