ABBA®’s All-New Reformulated Products Are Top-Ranking For Healthy Ingredients
As part of ABBA® Pure Performance Haircare’s upcoming 30th anniversary, the company wanted to assure its products were as current and clean as possible, while still delivering salon performance. As a result, ABBA® upgraded many of their signature products, boosting existing ingredients into pure botanicals based on current scientific research and development.
Prior to early 2018 distribution of their newly-reformulated products, ABBA® assessed every ingredient used in their products under the protocol of the Environmental Working Group, a not-for-profit, independent research and advocacy organization dedicated to protecting human health and the environment. According to EWG’s high standards and methodology, any product receiving a score under 2 is deemed no-to-low hazard. ABBA® is celebrating that their entire portfolio earned an amazing 1.79 ranking.
What’s the score? Here are ABBA®’s products that scored the best:
Shampoos & Conditioners
Color Protection Shampoo + Conditioner
Moisture Shampoo + Conditioner
Gentle Shampoo + Conditioner
Volume Shampoo + Conditioner
Styling Gels & Serums
Firm Finish Gel
Smoothing Blow Dry Lotion
Curl Finish Spray
Firm Finish Hair Spray
Preserving Blow Dry Spray
Volume Root Spray
For more information, visit pureabba.com.