PRAVANA Launches Clean, Vegan Haircare Line

TRUITY™ By PRAVANA Is Consciously Made Haircare

With today’s clientele becoming more conscious about sustainability in their beauty and haircare routines, stylists are looking for products that are honest about ingredients—without compromising all their work done behind the chair. That need for clean beauty led PRAVANA to launch TRUITY™, a three-step haircare system that is vegan and cruelty-free but still incorporates science-backed ingredients for maximum effectiveness.

TRUITY™ is the blending of two principles: “Truth”—allowing clients to be true to themselves and embrace their hair in its truest and most natural form and “Clarity”—being open and transparent about the ingredients and how the products can benefit consumers, because the truth is not all synthetic ingredients are harmful and can be beneficial to keeping hair healthy. Formulated with up to 95 percent naturally-derived ingredients, each product lists the ingredients right on the bottle, so there is no second guessing what’s inside.

“With TRUITY™, PRAVANA brings together the concept of embracing hair in its truest form with openness and transparency about its ingredients,” said Michelle Chandler, PRAVANA’s General Manager.

“What I love about these products is that they are gentle enough for clients to use everyday, guilt-free,” explains Lisette Cruz, Director of Marketing for PRAVANA. “Plus, the product line is perfect for a retail space, so clients can purchase TRUITY™ and still have salon-quality products at home but still feel good about having a clean beauty routine.” 

Check out the new TRUITY™ line:

• Daily Cleanse: Natural ingredients include Sunflower seed and coconut oil to cleanse and soften the hair.

• Daily Condition: Naturally-derived and essential science ingredients work to protect haircolor and moisturize after cleansing. 

• Thermal Blow Dry Cream: Natural ingredients like Hydrolyzed Pea Protein protects against heat damage and smooths frizz.

Learn more at pravana.com/truity.