Platinum
5 Shades EQ™ Toning Formulas For Clean, Bright Level 10 Blondes

Master Level 10 blonde toning with five expert Shades EQ formulas that keep shine bright.
Platinum
Pearl Blonde Gloss Guide: The Best Toner Formulas

Master pearl blonde toning with the formulas and techniques top colorists are using now.
Platinum
The Top Hair Color Trends We Saw at the 2025 Emmys

See the rooted blondes, glossy brunettes and rich reds that dominated the 2025 Emmys red carpet.
Platinum
2025 Golden Globes: 4 Celebrity Color Formulas to Save

Golden Globes red carpet hair color formulas your clients will want to recreate.
Platinum
The Biggest Hair Color Trends of 2024

Discover six trending hair colors and pro formulas your clients will request in 2024.

WHAT'S TRENDING

Trending Platinum Looks

The looks stylists are recreating right now

View more galleries

Cool-toned blonde with luminous, mirror-like shine throughout.

Ultra-cool blonde with a soft, luminous cream-toned finish.

Cool-toned platinum with luminous, mirror-like shine.

Cool platinum blonde with dimensional shadowed roots.

Icy blonde with luminous pearl undertones and mirror-like shine.

Cool-toned blonde with luminous, mirror-like shine and dimension.

Platinum Courses