Curious about platinum? We thought so. Lucky for us, @lo_wheelerdavis broke down what it takes to create a pure and perfect shade of platinum on her Instagram, and we’re sharing all the details (get them here!). Plus, we have her formulas for this icy hue below.
Who Did It
Starting Level: Natural Level 7
Total Time: About 15 hours, broken up into different sessions
Recommended Maintenance: Touchups about every 4 weeks
1. Apply Formula A all over and let process for 35 minutes.
2. Use Formula B to tone. Then, for any unexpected gold imperfections, spot treat with Formula C.
3. Wash the hair with Oribe Silverati Shampoo and Conditioner, then send your client home with the Gold Lust Transformative Masque.