Baby White Blonde

“Sometimes you just need your hair to be as clear as your goals, as white as the clouds and as messy as your weekends,” wrote @thejesjewel (aka Jessica Jewel) when she posted this look on Instagram. We are living for this clearest of clear platinum-white blonde the LA-based colorist dubbed “baby white,” and have all the deets on achieving this shade while maintaining the hair's health. The secret? Olaplex, the first product with patented chemistry that seeks out broken bonds and repairs them.     “I’ve always been hyper-interested in ingredient decks and the structure of the hair,” Jessica...