Formulas
Bright Platinum Blonde
If you feel like your platinum blonde makeovers are looking a little lackluster, we recommend checking out the latest take on this ever-popular haircolor trend courtesy of California-based stylist Ricardo Jara (@ricardojarahair)! He uses a mix of babylights, back-to-back weaved slices and toning to create luscious locks that are perfectly icy and super bright, and we've got the formulas and how-to steps below. Check it out! Want to be featured? Tag your pics to #behindthechair! Total chair time: 6 hours Pricing: $325
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