Well This Looks Interesting: Human Keratin In Color Formulas?

Here’s Everything You Need To Know About ColorKick™

Chances are you’ve seen colorists all over Instagram adding what looks like gold glitter to their formulas. But what is it? A treatment? A bond builder? A color additive? It’s actually Virtue’s newest product, ColorKick™, and we’re giving you a closer look at what it is and what exactly it does for the hair. So keep scrolling to learn more!

Products Used

Color Protecting

ColorKick™

Virtue®

What Is ColorKick™ & How Is It Different?

It’s the first-ever hair filler that is made with all-natural, 100 percent pure human keratin and it’s designed to repave the hair cuticle and refill keratin that’s eroded during the coloring process. The keratin, called Alpha Keratin 60ku™, is in every Virtue® product to change the health and quality of the hair for good.

How Do You Use It?

Whether you want to lift the hair higher without worrying about breakage, increase the vibrancy of your colors or get better gray coverage that leaves the hair healthier than it was before coloring, ColorKick™ can do all of the above. Just pour the glittery gold additive directly into your formula and mix—no measuring and no dilution required!

Watch The Video How-To Below

 

 

 

 

 

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A post shared by behindthechair.com (@behindthechair_com) on Dec 14, 2018 at 5:19am PST

What Does It Do For The Hair?

Mallery Share (@hellobalayage), who likes to mix ColorKick™ with her lightener, says it not only helped with lift but made the hair feel softer, with so much more shine and less damage. And when Amy McManus (@camouflageandbalayage) used it on a corrective color melt client, she says her previously compromised hair felt healthier and stronger by the end of the appointment. 

“She actually just came back in and her color faded minimally as she should have been a complete redo,” she shares. “I believe ColorKick™ helped her hair hold onto the color so I only had slightly shift her color this time.”

Peep what colorists shared to Insta after trying ColorKick™!

Curious to know what more human keratin can do? Click here to learn how it helps this in-salon treatment with damage repair!