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Last updated: May 22, 2020

Ulta Salons Are Reopening—Here’s What You Need To Know

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Instagram via @nickstenson

Facebook Live: What To Consider Before You Reopen Your Salon

Ulta Beauty is beginning to open more than 60 of its 1,200 salons. Hear how Ulta is making decisions on which locations to reopen and what advice they have for salon owners in this talk with BTC Founder and Creative Director Mary Rector (@marybehindthechair) with Ulta Beauty’s SVP Salon Services & Trend Nick Stenson (@nickstenson) and Chief Artistic Director Ammon Carver (@ammoncarver).


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Watch The Entire Conversation Below!


Here Are Some Key Takeaways:

  • Ulta Beauty has opened up over 100 stores and 60 salons in some states. They have only opened the hair portion of their beauty services.


  • Arkansas, Nebraska, Tennessee, Oklahoma, Utah and South Dakota currently have stores open with hair salon services. Texas salons are planned to open soon.


  • Ulta hasn’t opened stores in every state, even if they’ve lifted their stay at home orders. The company considers each state’s government orders and their own data based on COVID-19 outbreaks around Ulta stores to decide on the safest locations to open.


  • Salon owners planning to reopen their salons should invest in personal protection equipment (PPE) to protect their staff and their customers.


  • Salons need to start thinking about how they’ll rebook their guests and schedule associates following the social distancing guidelines, while stylists need to figure out how they’ll reformulate their services, what products they’ll need and how the overall service will be different.

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