How To Suggest A Service Upgrade
How To Make More Money With Service Upgrades
It’s the season for upgrades! Clients want PERFECT hair for family gatherings and holiday parties, and there is no better time than now to suggest upgrades that will make her happy and make you more money. We’re breaking down four situations where an upgrade is easy using Olaplex No.1, so keep reading (and get ready for a bigger holiday shopping budget)!
If you’re already using Olaplex No.1, you may build the cost into your lightening services already—but there is SO much opportunity to use it on non-blonding services. Suggest a “color service upgrade” to these clients and explain how Olaplex will make her hair stronger and help her color last longer. Complete the entire in-salon regimen and add the cost to her ticket. Then, explain how she can maintain her results at home with Olaplex No.3 Hair Perfector, Olaplex No.4 Bond Maintenance Shampoo and Olaplex No.5 Bond Maintenance Conditioner. Keep reading to see how you can make about $1,000 in profit!
Client: Already blonde, but wants to shift her tone.
If you’re applying a toner for longer than 10 minutes, why not add Olaplex No.1? Tell your client that not only will her tone be refreshed, but she’ll also get the benefits of serious hair repair. Here are two ways to do it:
- If you are shampooing after the toner application: Add Olaplex No.1 to toner formula, leave on for at least 10 minutes, rinse, apply Olaplex No.2, rinse, shampoo and condition.
- If you are not shampooing after the toner application: Apply Olaplex No.2, shampoo, add Olaplex No.1 to toner formula, leave on for at least 10 minutes, rinse and condition.
Client: Comes in every four weeks for a regular gray retouch.
Just because you aren’t lightening her hair doesn’t mean she couldn’t benefit from Olaplex No.1. Explain to the client that her color will last longer (crucial for the busy holiday season!) if she adds on this upgrade. Mix your formula, then add Olaplex No.1. Apply and process as normal, then rinse or shampoo and apply a generous amount of Olaplex No.2. You do not need to increase the developer you use.
Client: Doesn’t typically color her hair, but is open to a gloss or glaze for shine.
Not only is this a fantastic intro into chemical services, it’s also an opportunity to show her tangible benefits to her hair. In this case, mix ½ oz. Olaplex No.1 with 3 oz. water in an applicator bottle and saturate the client’s hair from roots to ends. Process for 5 minutes, towel-dry, and apply the gloss or glaze. Process, rinse and follow with Olaplex No.2.
Client: Is proud of her virgin hair and only wants a cut.
Virgin hair does NOT mean healthy hair. Heat styling and environmental factors take a toll! An Olaplex No.1 standalone treatment will yield immediate results and make her fresh haircut look even better. Mix ½ oz. Olaplex No.1 with 3 oz. water in an applicator bottle and saturate the client’s hair from roots to ends. Process for 5 minutes, then apply Olaplex No.2 from roots to ends (without rinsing out No.1). Process for at least 10 minutes before rinsing, shampooing and conditioning.
How much should you charge?
The price you decide on will vary by where you live and what your clientele is like, but start at $10 or $15 per color/toner/gloss application and determine if you want to go higher. You could also charge $30+ and include a bottle of Olaplex No.3 for the client to take home. Charge a little more for a standalone treatment. Here’s an example of charging from Senior Olaplex Educator April Garcia:
- A bottle of Olaplex No.1 yielded 74 uses: 22 standalone treatments (at $29 each) and 52 applications added into chemical services (at $10 each).
- The total money from services made with one bottle garnered $1,158.
Check out this breakdown April made!