Articles > Hair > A Brand New Way to Banish Frizz
Last updated: July 25, 2017

A Brand New Way to Banish Frizz

close formula

Call your frizzy-haired clients ASAP—Sweet Hair Professional has landed in the U.S.! The Brazilian, thermal hair straightening product line has been available in more than 50,000 salons in 16 countries, but hasn’t been in the States… until now.


Sweet Hair can be used on clients of all hair types, whether they are looking for hair smoothing or full-volume reduction. Because the system is based on thermal energy, clients can head straight from the salon to the pool or beach—no worries of undoing the procedure! Plus, you can use Sweet Hair immediately after coloring or highlighting hair.


The three-step system treats hair as it straightens, using botanicals such as menthol and rosemary plus a proprietary blend of acids that includes omegas 3, 6 and 9, to deliver straightening results without breaking the salinic bonds of the hair. Clients can use Sweet Hair’s weekly shampoo and conditioner treatments at home to maintain their salon treatment results for up to three months. Each heat style, from blow-drying to flat-ironing, enhances the straightening.


Best of all, the system is formaldehyde-free and low-fume, so no need to use gloves and masks and no risk of eye, throat or respiratory irritation for you or your clients.



“In Brazil, where Sweet Hair Professional was born, there are entire hospital wards dedicated to treating the health issues of hair stylists who perform formaldehyde-based procedures,” says Rodolfo Sena, Director of Education for Sweet Hair Professional. “We knew we wanted to develop a system that was safe and natural for both the client and the stylist, but we also knew that it wasn’t enough to make the product natural – it had to work. Our advanced formulations that take advantage of biotechnology deliver maximum results without side effects and long-term health problems, and without permanently damaging your hair after a single treatment, as happens with formaldehyde-based straighteners and keratin hair relaxers.”


Sweet Hair Professional is available in select salons in Florida, New York and California, with expansion and launch plans for additional markets in the works. For more information about Sweet Hair Professional’s line of professional grade, salon hair systems, or to become a Sweet Hair Professional partner, visit