Box dye is no joke people, and BTC Team Member Jack Martin (@jackmartincolorist) knows that better than anybody. Because of his client's devotion to her at-home dye jobs, this color correction—which he calls the hardest one he's ever done 😳—took 7 hours and cost a casual $1,000!...

You know you've achieved the ultimate platinum blonde when her strands are as clear and as white as can be, but you also know it’s not an easy process to do. So what’s the secret to reaching that pure of a tone?...

We LOVE a gorgeous ash blonde because we know how difficult it is to achieve and maintain the shade—but the queen of toning, Josie Vilayvanh (@josievilay) gets it DONE. Watch Josie create this look below,

When a Level 6 says she wants platinum hair…take her to LEVEL 11! This white hot look (by Lesley Jennison, Schwarzkopf Professional® Global Color Ambassador, requires only one formula (with FIBRE BOND Technology already packed into the product)—and to tone,

A sun-kissed color service doesn’t have to mean hours of lifting and processing—at least, not when L’Oréal Professionnel National Artist Joshua Rossignol (@joshuarossistylist) is doing the lightening! In the how-to below,

When it comes to some of the most intricate-looking upstyles, the secret to achieving that beautiful end result is strategically placed braids. Here's how CHI Global Artist Rocky Vitelli creates a romantic braided bun by using the Royal Treatment line to establish a solid foundation,...

When your long-haired client is due for a cleanup but desperate to keep her length, this is the cut you give her. Long layers create movement throughout the interior, give her versatility when styling and won't reveal the graduation from one layer to the next....

Babylights and foilayage are some of the most-requested highlighting techniques in the salon, and that’s why Joico celebrity colorist Denis de Souza (@denisdesouza) is breaking down how you can combine both to create rays of dimension and face-framing light.

The shadow root is here to stay—clients love its low-maintenance look—so check out how @phildoeshair creates this on-trend ashy blonde/shadow root combo. He uses three shades of Joico LumiShine Silver Blue demi-permanent liquid color to give the iciest blonde possible.  ...

If you’re not ending every appointment with a blowout, then you’re missing out on quick cash and the opportunity to leave long-lasting impressions on your clientele.  That's why we're dishing out this flat wrap technique from The Salon by InStyle’s Creative Director Michelle O’Connor to start using behind the chair....