From Reese Witherspoon to ALL of the Victoria’s Secret models, there is no question that Sarah Potempa is the go-to stylist for everything braids and waves. When the celebrity stylist and creator of the Beachwaver® PRO took the BTC “On Tour” stage in LA,...

This classic look is highly coveted right now (think Karlie Kloss and Emma Stone on recent red carpets), and it’s easier than ever to achieve! We found this version of the polished Hollywood wave backstage at America’s Beauty Show....

The King of Hollywood waves, Mustafa Avci, is no stranger to extensions. “I almost always use extensions, but the curl I get in her natural hair and the curl I create in her extension often don’t match.” For this look,...

Do your clients love the old Hollywood glamour, but aren't quite ready to nix their long locks? No worries! amika is there to show you how to create a beautifully curled, faux bob with no scissors needed!

When it comes to creating Hollywood’s hottest styles, Nikki Lee—celeb stylist and co-founder of Nine Zero One Salon—knows how to give trends a glamorous update. Old Hollywood waves are one of this year’s most sought-after looks for brides and special occasions,...