It’s true, we could watch Naeemah LaFond braid for days. And this cool, street-style braid she shared on social media is serving us up some major inspiration. We posted the video on our Facebook and Instagram and within days it went viral—reaching more than 3 million people on Facebook and totaling more than 1.5 million views on Instagram....

The braided rope is a quick yet versatile style, and it's perfect for clients who want to add a little detail to their 'do. It's also the first trend how-to created by the new ULTA Pro Beauty Team,

The 4-strand braid is the perfect plait to have in your styling arsenal. Whether you’re using it as a foundation for a chignon or creating a stand-alone braid, it’s versatile and looks seriously amazing on every type of hair (straight,...

We’re always on the lookout for creative new upstyles from Stephanie Brinkerhoff (@hairandmakeupbysteph), our resident bridal guru. This soft, voluminous five-strand braid—updated with airy texture and wispy, lived-in pieces—is a perfect example, and will make choosing your next beach bridal style a piece of cake....

There are three things every bride wants in her wedding-day hairstyle: a look that is timeless AND trendy, has lots of volume and lasts all night long. In this video, Lala Kaszoni (aka @lalasupdos) will show you how to achieve all three of those things....

Festival season is here, so get ready for your clients requesting braids for days! We have the steps to create your new go-to, festival-ready braid—the boxer braid. Updo artist Heather Chapman (@heatherchapmanhair) created this style and it’s the embodiment of cool....

A piecey, side-swept Dutch braid created with Hairdo’s Invisible Extension is the perfect style for any free-spirited bride who needs more volume. Here’s how @Annette_Updo_Artist created the look.

Want an upstyle that’s fit for a queen? Try this trending look CHI artist Albert Luiz created for us while backstage at Miss Universe! Albert shared this quick style on our Facebook Live, along with plenty of fast twisting and braiding tricks that you all loved....

Here’s a regal knotted look perfect for parties: holiday, bridal, gala…it’s appropriate for any occasion! Check it out, then get more step-by-steps from Kenra Professional.

You gave her a gorgeous cut and color, and now her appointment time is almost up…but you still want to send her home with an Insta-worthy style! You. Got. This. Annette Waligora (@annette_updo_artist) created this halo braid in less than 10 minutes—so with a little practice,...