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Product Announcements > Wella Professionals EIMI
August 31, 2015

Wella Professionals EIMI

The Wella Professionals EIMI collection is easy to navigate and can be customized for specific hair needs, so stylists can help each client express their individual sense of style, not only through haircolor and a cut at the salon but also when styling at home. The complete portfolio, headlined by four hero products, includes 20 styling essentials uniquely organized in five benefit pillars—volume, smooth, texture, shine and hairspray—all of which are designed to enhance your client’s finished look.

The collection includes:

  • EIMI Dry Me Dry Shampoo – create head-turning volume and manageable matte texture. Refresh your client’s hair and absorb oil with this tapioca formula.
  • EIMI Root Shoot Precise Root Mousse – provides a high precision weightless lift right from the roots.
  • EIMI Perfect Me Lightweight Beauty Balm Lotion – create natural style and smoothness with this delicate lotion that adds shine, repairs, moisturizes, tames flyaways and protects from the heat of styling tools.
  • EIMI Sugar Lift Sugar Spray for Voluminous Texture – a rich, flexible spray infused with sugar provides lift, shine and touchable grippy texture. 

 

EIMI was designed to capture individuality and represent a fashionable mix of cultures and creativity. The language of individuality shouts loud and clear…visually verbalizing your identity is the future. Say style, #SpeakEIMI.

 

For more information visit: www.wella.com/professional.

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