L’Oréal Professionnel Appoints New Senior Vice President of Marketing

Michelle Ryan has been appointed senior vice president of marketing at L’Orèal Professionnel. In more than 15 years at L’Orèal, she’s held a variety of positions, most recently senior vice president of marketing at L’Orèal USA’s Multicultural Beauty Group, encompassing the brands Dark and Lovely and Optimum and Dessange. Before that, Michelle moved up the ranks in hair care, haircolor and skin care capacities at Garnier from assistant vice president to senior vice president. Notably, she led the introduction of Garnier’s Miracle Skin Perfector BB Cream, and developed the brand’s Skin Renew Dark Spot Corrector and Miracle Sleeping Cream.

In her new position, Michelle will focus on launching haircolor and hair care products, spearheading initiatives to educate and celebrate hairstylists and colorists, and working with celebrities and influencers to raise L’Orèal’s profile. The brand’s roster of spokespeople features Eva Green—the face of ProFiber, Alessandra Ambrosio—the face of DIA Richesse and Ramirez Tran Salon owners Johnny Ramirez and Anh Co Tran.

Michelle comes to L’Orèal at a busy stretch for the brand. This month, it unveiled the Nutrifier range designed to add nourishment to hair that lacks it. Two highlights of the range are the $20 leave-in treatment DD (Dryness Defense) Balm, containing glycerol and coconut oil, and the $33 silicone-free, glycerol-fueled Masque. L’Orèal has also broken into the burgeoning category of bond strengthening with Smartbond, a system for protecting hair during haircoloring services.