And the 2 New Faces of L’Oréal Professionnel Are…
L’Oréal Professionnel revealed its two new international spokespersons for 2017: fashion icons and models Hailey Baldwin and Taylor Hill.
“We’re delighted to welcome Hailey Baldwin and Taylor Hill into our L’Oréal Professionnel family,” says Marion Brunet, L’Oréal International General Manager. “They embody a new generation of women that is both addicted to fashion and ultra-connected, women who express their personality through haircolor and style to transform themselves…”
Hailey will be the muse for the next “It Looks” S/S and F/W seasons by French stylist Vanessa Bruno, a partnership that has brought forth 24 new shades for the INOA range. She will also serve as the face for the 2017 PRO FIBER campaign, the hair care treatment for long-lasting repair.
“It’s amazing how just a new haircolor can change everything. I feel as though it even affects my mood,” says Hailey. “With the INOA by Vanessa Bruno professional haircolor I feel like another Hailey!”
Taylor will be the face behind the relaunch of L’Oréal’s Série Expert hair care range including the new Powermix. She will also be the face for the Majirel Color Correction campaign, a coloring service inspired by makeup that can correct a color, add radiance and enhance natural color the same way a make-up artist enhances skin tone.
“I’m extremely honored and very proud to be an ambassador for L’Oréal Professionnel. Hair is an important aspect of my work, so I need to take good care of it,” says Taylor. “With L’Oréal Professionnel I know my hair will always look beautiful, shiny and healthy as if I’ve just stepped out of the salon!”