0
News > Fergie And Matrix Are Teaming Up!
January 26, 2018

Fergie And Matrix Are Teaming Up!

New SOCOLOR Cult Icon Fergie Kicks Off #FERGIExMATRIX With A Social Media Haircolor Contest

Fergie, the 8-time Grammy winner, TV show host, beauty and fashion icon just inked a partnership with Matrix as the new SOCOLOR CULT ICON, and will join fellow artists this weekend to celebrate self-expression, craft and creative innovation at Destination 2018!

 

WATCH THE LIVESTREAM OF THE OPENING SHOW
SUNDAY NIGHT

 

Matrix is also announcing a social media haircolor photo contest where you could join the Matrix SOCOLOR CULT team for a chance to assist Matrix celebrity stylists to color and style Fergie and her dancers’ hair at a concert in New York City. Fergie will kick off the highly anticipated #FERGIExMATRIX social media haircolor photo contest at Matrix Destination 2018.

 

Inspired by #SOCOLORCULT and looks from the Matrix Instagram page, entrants can submit a vibrant fashion shade (back of head shot) with a personal message to Fergie on why they should be selected to create a SOCOLOR CULT and other Matrix/Biolage looks during the concert. 

 

Entrants must:

  • Include the words “contest entry” in their photo and caption
  • Tag @matrix @biolage, and submit with hashtags #SOCOLORCULT, #FERGIExMATRIX and #(insert your salon name)

 

Grand prize:  Two potential winners will each receive a trip to New York City to assist Matrix celebrity stylists using Matrix SOCOLOR CULT to create pure, progressive, uncensored looks on Fergie and attend the concert. 

 

First prize:  Eight potential winners will each receive a trip to New York City to create pure, progressive, uncensored looks on her dancers and/or beauty editors/consumer influencers and attend a Fergie concert.