easihair pro Acquires BLNDN Haircare Products
easihair pro, announced the acquisition of BLNDN Haircare Products. BLNDN is vegan, cruelty paraben and sulfate-free and has received recognition and accolades for being a product for women, engineered and designed by women.
The decision to acquire the luxury haircare line was a strategic move for the extension manufacturing giant after testing over two dozen companies and hundreds of formulas over a five year period.
“What people overlook is that all hair extensions, regardless of brand, are double processed; all colors including 1N are bleached first and then stained with a high heat-activated textile dye,” remarked easihair pro CEO and Founder Paul Reynolds. “The BLNDN Complex is the only haircare product line on the market engineered to address the structural changes that occur from prolonged bleach and heat exposure.”
In 2015, the Essex Testing Clinic conducted a consumer clinical trial on the performance capability of BLNDN product formulations where 100 percent of test participants reported an increase in shine and softness, while 97 percent to 94 percent respectively, reported a reduction of dryness and damaged hair.’
“Our objective was to engineer or acquire a haircare line backed by clinical results and that utilized vitamins, essential fatty acids and antioxidants as safer alternatives to silicones in order to increase shine and softness of hair while reducing dryness and fragility. We discovered that the only way to achieve these results was through unique formulations utilizing high quality plant-based ‘skin grade’ ingredients to increase the performance, manageability and longevity of each hair strand while treating the scalp to ensure a healthy strong environment for the client’s own hair,” said Paul.
For more information, visit blndn.com.