Beyoncé’s Cécred Joins Ulta Beauty in Its Largest Haircare Partnership

Ulta Beauty Welcomes Cécred’s Award-Winning Foundation Collection in First Retail Expansion

Cécred, the haircare brand founded by Beyoncé Knowles-Carter, announced its first expansion into retail with Ulta Beauty, the nation’s largest beauty retailer. Starting April 6, 2025, the haircare brand will be available in 1,400+ Ulta Beauty stores nationwide and online, marking one of the largest exclusive haircare launches in the retailer’s history.

The announcement coincides with the brand’s first anniversary, following its launch in February 2024. The retail partnership will include branded exposure in Ulta Beauty stores and salons nationwide. This will feature custom fixtures, product merchandising and a first-of-its-kind salon integration showcasing Cécred’s offerings.

Cécred’s Foundation Collection has products designed for various hair types and textures. The collection includes the Cécred Hydrating Shampoo and Conditioner, the Cécred Fermented Rice & Rose Protein Ritual and the Cécred Restoring Hair & Edge Drops.

To learn more about Ulta Beauty, please visit careers.ulta.com.

Related: Beyoncé Launches Haircare Line, Cécred & Stylist Grant Program