Beyoncé Launches Haircare Line, Cécred & Stylist Grant Program
Beyoncé’s Cécred Launches With 8 Hair Products
Beyoncé’s much-anticipated haircare line, Cécred, has launched exclusively on Cécred.com. The brand’s first collection is the Foundation Collection which is made up of eight products that cleanse, condition, nourish and repair. The products are designed for hair textures from straight to coily including virgin, color-treated, chemically-processed and heat-styled.
Here are the eight products included in the Foundation Collection:
Clarifying Shampoo & Scalp Scrub: The Clarifying Shampoo & Scalp Scrub combines exfoliants, fermented purple willow bark and tea tree oil to remove buildup and residue from your hair and scalp.
Hydrating Shampoo: A hyaluronic acid-infused shampoo goes deep on hydration, leaving hair visibly nourished, manageable and strong.
Moisturizing Deep Conditioner: A formula infused with an African oil blend and shea butter to moisturize, soften and improve manageability.
Reconstructing Treatment Mask: Infused with the brand’s patent-pending Bioactive Keratin Ferment to visibly reduce damage, increase strength and improve shine after one use.
Fermented Rice & Rose Protein Ritual: Fermented Rice & Rose Powder instantly transforms into a water-activated, fortifying hair rinse to strengthen strands.
Moisture Sealing Lotion: A multi-talking leave-in to seal, smooth and style with a light hold.
Nourishing Hair Oil: A silicone-free blend of 13 oils and plant-based extracts to lock-in moisture and add a soft shine.
Ritual Shaking Vessel: Take haircare to luxe levels with a vessel to mix the Fermented Rice & Rose Powder with water to create a fortifying hair rinse treatment.
About the patent-pending Bioactive Keratin Ferment:
- Restores hair’s shine
- Makes hair two times more resistant to breakage
- Makes hair two times smoother
- Repairs damage from chemical processing
- Improves hair’s structural integrity
In tandem with the brand’s launch, Cécred also announced the Cécred x BeyGOOD grant. BeyGOOD is the Knowles-Carter philanthropic foundation and this new partnership was created to foster talent, promote professionalism and support entrepreneurship within the hair industry.
The grant will award an annual $500,000 USD to fund cosmetology school scholarships and salon business grants across five cities chosen for their large, diverse community of hairstylists: Atlanta, Chicago, Houston, Los Angeles and New Jersey.
Here’s what you need to know about applying for the grant:
- To apply, you must operate within one of the following five select cities: Atlanta, Chicago, Houston, Los Angeles or in New Jersey.
- You demonstrate need due to financial hardship.
- You are a current licensed barber, hair stylist or cosmetologist and have been for a minimum of two years.
- You have a lease agreement for a salon, suite, booth, or chair, or you can show proof of salon business ownership.
- You have been in business for a minimum of one year.
- Grant applications must be received by March 20, 2024 at 11:59PM EST to be considered
- For more information, visit Cécred.com.
Up Next: An Exclusive Interview with Beyoncé’s Long-Time Colorist, Rita Hazan.
