amika Partners With City Of Hope For Industry-Wide Fundraiser Benefiting Cancer Research
Join The Beauty Industry In Raising $500,000 For Cancer Research Awareness
City of Hope®, a world-renowned research and treatment center for cancer, diabetes and other life-threatening diseases announces the launch of #GivingIsBeautiful—a digital fundraising campaign to raise awareness for the fight against cancer. The campaign is made possible by partners, brands and individual donors who have created fundraising teams to engage their online audiences in hopes of reaching City of Hope’s goal of raising $500,000 by November 30. If you’d like to get involved, it’s not too late! Become a fundraising partner and follow along the donation progress meter on City of Hope’s website here!
The #GivingIsBeautiful Mission
The #GivingIsBeautiful campaign came from the vision of amika co-founders and City of Hope Spirit of Life® Honorees Nir Kadosh (amika co-founder and co-CEO), Shay Kadosh (amika co-founder and co-CEO), Chelsea Riggs (amika Brand President) and Vita Raykhman (amika Creative Director). Together, they wanted to create a day of giving within their network and partner with the beauty industry to raise money and spread awareness of the life-saving research City of Hope® provides.
The collaborative objective of #GivingisBeautiful is to create something larger than any one brand’s capacity—amplifying the mission of doing good by providing an outlet for the industry’s followers to join. “By rallying the beauty industry, we can amplify fundraising for City of Hope® and be trailblazers for an industry coming together to eradicate cancer,” says the amika team.
Donations Accepted All Through November
#GivingIsBeautiful will run through November leading up to the beauty industry’s designated day of giving on this year’s Giving Tuesday, November 30. In hopes of creating a ripple effect of giving within our industry, the goal of this campaign is for brand and industry leaders to rally their followers, employees and customers via social media on November 30 to raise money for City of Hope®.
How You & Your Team Can Get Involved:
- Join as a Network Partner
Network Partners can start a fundraising page on the #GivingisBeautiful site and launch a campaign to engage their network of customers, influencers, followers and employees.
- Join as a Matching Partner
Those who are able to become a Matching Partner will be marketed on the main site, throughout promotion of the campaign and on the big day, November 30. Match donations start at $25,000, all additional fundraising resources can be found here.