American Crew Announces New Collaboration With Harley-Davidson
The Brands Will Collaborate on Integrated Campaigns & Events
American Crew is excited to announce they’re teaming up with Harley-Davidson Motorcycles for a series of campaigns and events. These two iconic brands, globally known for paying homage to their heritage and values, are working together to craft unique experiences and events for consumers worldwide.
“This collaboration with Harley-Davidson is a milestone in the life of American Crew, which is very close to its 25th anniversary of serving professionals and consumers,” shares David Raccuglia, American Crew Founder. “We’re looking forward to connecting the brands through our shared values of freedom and self-expression.”
David, a top editorial photographer, shot the upcoming American Crew and Harley-Davidson advertising campaign, “Style for the Road,” in Marfa, Texas this past spring. The images will appear in advertising and brand collateral in salons and barber shops around the world. The two brands will come together in several social media activations and public relations initiatives over the course of the partnership, including Harley-Davidson’s 115th Anniversary celebration in August.
“Both American Crew and Harley-Davidson, two leading brands in their categories, will have mutual benefits through the digital collaborations and exchanges in consumer and professional events,” shares David Carvalho, Global President of Portfolio Brands at Revlon. “Over the coming months, our new campaign will bring together the strength and values of both brands, supporting our key American Crew initiatives.”
To kick off the collaboration, American Crew filmed and produced a short film, featuring both iconic brands. Check it out below! The full “Style for the Road” campaign will go live in July.
Watch #STYLEFORTHEROAD below!