HOW-TOS
PRODUCTS
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Awaken Scalp Elixir
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Awaken Treatment
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Awaken Masque
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Awaken Shampoo
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Blowout Texture Spray
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Blowout Dry Oil Spray
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Reflect Styling Gel
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Blowout Primer
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Bassu Moisture Mist
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Trinity Protein Repair Tonic
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Trinity Color Care Shampoo & Conditioner
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Swirl Sea Salt Spray
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Trinity One Shot
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Curls Whip Mousse
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Curls Serum
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Curls Intensive Masque
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Curls Shampoo & Conditioner
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Surface Razor
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Shift Shine Wax
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Pure Color
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Pure Blonde Lightening Powder
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Shift Shaping Wax
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Awaken Protein Styling Spray
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Air Lift Volume Powder
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Curls Frizz Free Spray Gel
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Char Blow Dry Paste
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Char Gel Mousse
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Char Finishing Spray
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Curls Finishing Spray
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Curls Firm Styling Mousse
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Trinity Dry Shampoo
ARTICLES
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BTC Hair Trend Report
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Bobs
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BTC University
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Brunette
Gloss, Glaze & Sparkle Brunettes: The Modern Toning Guide
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Blonde
GLAZING: 4 Reasons To Add Clear To Your Gloss Formulas
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Copper
What Is The "Cowboy Copper" Hair Trend? Here's What It Really Means...
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BTC Hair Trend Report
3 Haircut Trends That Defined 2024
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Brunette
The 2025 Pantone Color of the Year is Mocha Mousse—Here's What it Means for Hair
