The Instant Blonde Treatment That Will Make You Hundreds

Blonde “Glow” Services: How It Works & Why You’ll Earn More

Ready to bring in hundreds more off of your blonde clients? Reverie Salon owner and Chicago-based hairdresser Sal Misseri (@sal_misseri) shares his new go-to add-on treatment with tips and pricing advice every stylist should utilize.

Keep scrolling to learn about the new Davines treatment that tones, refreshes and illuminates any blonde client instantly.

This treatment delivers on-the-spot, instant results.

You might be on the fence about adding another component to your sometimes hours-long blonding services, but don’t worry—Davines Heart of Glass Instant Bonding Glow requires ZERO processing time, keeping your appointment moving at its regular pace.

Here’s Sal’s application technique:

1. Apply Heart of Glass Instant Bonding Glow at the shampoo bowl from root to tip.
2. Comb through to make sure the product is evenly distributed.
3. Layer Davines Heart of Glass Intense Treatment on top of Heart of Glass Instant Bonding Glow for extra hydration without wasting time.
4. Rinse immediately. No processing time is required!
5. The result: Strength, shine and illumination for blonde clients.

Pro tip: It’s important to keep in mind that the Davines Heart of Glass line works best when used together. Combine the Davines Heart of Glass Silkening Shampoo, Davines Heart of Glass Rich Conditioner, Heart of Glass Intense Treatment and Davines Heart of Glass Sheer Glaze for the best possible results.

Heart of Glass Instant Bonding Glow at work:

This genius add-on will BOOST your ticket—become a Davines salon now!

Try this to brighten blondes without using color.

Blonde clients often think they want to be “blonder,” when really they’re just asking for a little extra illumination and shine. There is where Heart of Glass Instant Bonding “Glow” comes in. Instead of layering on glosses or toners, using Sal’s add-on process can create the glowy, radiant results clients want without wasting product (or time!) 

“Other bond building products [help] to build the bonds in the hair, but there are other things that need to happen for the hair strand to be healthy—not only from the inside but also from the outside,” says Technical Education Manager of Davines North America Sunny Brewer (@sunny.davines). “And that is what the Instant Bonding Glow provides.”

How? With Heart of Glass Instant Bonding Glow, you prevent the breakage of the bonds during the lifting process, while also creating a bridge between previously broken bonds. Not only that, you are also increasing the strength of the hair and the preservation of the intensity of the color. It’s what every blonde client needs.

Pro tip: This treatment also offers tonal control from the jagua blue extract in the formula, preventing warm blondes from going warmer and cool blondes from turning warm in the first place. With Heart of Glass Instant Bonding Glow, you can show your old two-to-three step toning and conditioning process to the door.

Check out the before and after:

Click here to add Davines to your service menu!

Use one bottle to secure hundreds of dollars in revenue.

With about ten applications per 300ml bottle, stylists are looking at hundreds of dollars in profit. To price an add-on with Heart of Glass Instant Bonding Glow, Sal recommends charging this as an add-on to any blonding service from foils to balayage—roughly around $30.

Heart of Glass Instant Bonding Glow can also be simply added to:

• A weekly blowout service
• A styling package
• A haircut
• An everyday wash-and-go appointment for any clients who needs a bright refresh.

Sunny also recommends looking at the entire Heart of Glass franchise as a retail opportunity. “[The full line] provides everything that someone who is a natural blonde or chemically treated blonde needs to maintain their blonde in between services,” she explains.

Here’s a pricing breakdown to help get you started:

• Get eight to 11 treatments per bottle
• Charge an estimated $30 per treatment
• Earn upwards of $240 from one bottle

Pro tip: Sunny’s advice for pricing is to follow your salon’s demographic. Some salons may charge Sal’s add-on price of $30, while others may charge $50.

Like Sal’s healthy blonde result? Tap the beaker to see Sal’s blonde toning formula:

• Formula A (toner)

  Davines View demi-permanent color 10-27 (40g) + 10-volume developer

Photo Courtesy of Davines

Learn more about offering Davines in your salon.

This content is sponsored.

Products Used

Conditioners

Heart of Glass Instant Bonding Glow

Davines

Haircare

Heart of Glass Silkening Shampoo

Davines

Conditioners

Heart of Glass Rich Conditioner

Davines

Conditioners

Heart of Glass Intense Treatment

Davines

Conditioners

Heart of Glass Sheer Glaze

Davines