Expectation Vs. Reality—What You Wish Clients Could See
Expectation Vs. Reality: 3 Factors Skewing Your Client’s Haircolor Goals
Tired of having to tell clients, “That girl’s hair doesn’t even look like that in reality”? You’re not alone, and stylists are taking to Instagram to show the reality behind those inspo photos that are giving your client’s unreasonable haircolor expectations. From filter overuse to lighting and camera quality, below, three artists are breaking down the major factors affecting your photos and why it’s negatively impacting your client’s hair goals.
1. Ease Up On The Filters
We love a good filter to enhance our selfie game but filtered photos of hair are typically unrealistic and give clients a false idea of what is obtainable. “Look how I used a filter to adjust the blonde in this photo,” said Kristin Grip (@hairbykristingrip) in her Insta caption. “It’s a gorgeous picture and one that I’m sure would bring in a ton of engagement but I would be lying about the work and my ability if I posted it.”
2. Lighting Changes Everything
Would you believe us if we told you this post from Jenn Malone (@jmalonehair) was taken of the same client on the same day, just seconds apart? The reason why the photo on the left looks brighter and blonder is because the salon door was open. That was the only difference, which is why the amount of light is a total game changer when snapping finished shots.
3. Camera Quality Is Equally Important
We know lighting can make or break your photos but your camera is just as important. Need proof? Check out the above post from Amy McManus (@camouflageandbalayage)! Amy is a big fan of her DSLR camera because she says her Canon shows the depth and richness and creaminess of her client’s color while her iPhone showed more reflection and hollowness that wasn’t actually there. But if your budget is a little tight, know this: A smart phone will still get the job done but could require a little more editing.
And remember this advice from Kristin:
- Clients: Try to pick unfiltered photos for your inspiration shots. You can usually click on the models tagged photos and find some unfiltered shots.
- Stylists: Stop comparing yourself and your work to all of these filtered photos. It’s time we educate our clients on what these filters are doing and be realistic on what is achievable