6 Hair Color Trends That Defined 2024
The Most Popular Hair Color Trends of 2024
2024 was a gorgeous one—natural-looking, sleek and healthy hair color was blueprint. Clients filled our chairs with screenshots and requests for expensive-looking, luxury color appointments that we’re looking back on…and taking into 2025.
Meet your 2024 most requested, most viral and most sought-after hair color trends.
#1. Old Money Blonde
Nothing could have prepared stylists for the demand of clients wanting to look “expensive” this year. The shift from lived-in balayage to raw-lifted (circa 1960s) Old Money Blonde overwhelmed social media and transformed the modern day blonding appointment.
Trending formulas that stylists LOVED this year:
- Angel Blonde
- Margot Robbie’s BARBIE Blonde Formula
- Old Money Blonde (Bob)
- Paris Hilton’s Classic Blonde
- Venus Williams’ Blonde Bombshell Transformation
#2. Sun-Kissed Brunette
After a long-winded relationship with the expensive brunette trend, 2024 pulled a refreshing lightness out of the dark. Sun-kissed brunette topped social searches and rebranded the conversation of warming-up hair color. We saw formulas go beyond adding a capful of RG into the mix and watched stylists take over the lit-from-within trend on every low-Level client.
#3. Strawberry Blonde
Natural-looking hair color, makeup and overall beauty trends encapsulated 2024. Strawberry blonde brought a sweet refresh to spring and summer hair color requests for celebrities and clients alike to go back to their natural bases.
Trending formulas that stylists LOVED this year:
#4. Baby Pink
Something we didn’t see coming on our 2024 bingo card—baby pink hair. Since the 2015 festival hair cult following, we’ve barely seen a pastel shade make its way into mainstream trends. Celebrities like Megan Fox and Shania Twain broke IG with their transformations that led to a pretty n’ pink effect across stylists’ books.
Celebrities even took to the baby pink trend this year hugely thanks to Dimitris Giannetos (@dimitrishair):
#5. Copper Tint
Cowboy Copper started one of the biggest hair color trends we’ve seen in the last decade. With the popularity of natural-looking beauty trends rising, clients leaned towards a copper tint transition this year. To get your copper skills refreshed for 2025 learn techniques from celebrity colorist Chad Kenyon on BTC University by clicking here.
#6. Pure Gold
Oh honey, all-over golden blondes are the new full foil. Finally, our clients are becoming trustworthy that ashing-out their highlights is not everyone’s best look. Warm, honey, pure golden tones kicked off 2024’s trend list and remained strong all year long.
Warm, golden blonde formulas stylists loved this year:
